Configure GA4 & Ad Conversions

I need a tracking foundation that finally matches our real-world leads. My WordPress site already has the quote form in place and that form lands on an existing thank-you page, so the structure is ready—we just don’t have reliable data flowing into Google Ads yet.

Here’s what I want from you:

• Install Google Tag Manager and migrate all tags into the new container.
• Spin up (or connect) a Google Analytics 4 property, make sure enhanced measurement is tidy, and link GA4 to Google Ads.
• Fire a primary conversion when a visitor completes the quote form and reaches the thank-you page.
• Fire a secondary conversion when a visitor taps the phone number on mobile or desktop click-to-call.

I’ll consider the job complete when those two conversions show in real-time debug view and import cleanly into Google Ads without duplicates.

If you’ve handled GA4 + GTM for WordPress before, this should be straightforward. Can you also recommend any site speed improvements and document the container setup so I can maintain it later.