Comprehensive Overhaul of Google Ads, Analytics, and Tag Manager for Enhanced Data Insight and Marketing Efficiency
Budget: $30 – $250 USD
Responsibilities:
Reconfigure and optimize our Google Ads accounts to enhance targeting and effectiveness.
Overhaul our Google Analytics settings to capture essential data and provide deep business insights.
Implement and configure Google Tag Manager to manage web tags and tracking codes efficiently.
Set up custom dimensions and metrics to track specific product types, brands, or catalogs.
Implement event tracking to monitor user interactions with specific products.
Define and track conversions to monitor sales originating from various channels and campaigns.
Develop advanced segments to analyze specific user groups or behavior patterns.
Configure multi-channel funnels to assess the contribution of different marketing channels to sales.
Design custom reports and dashboards for quick access to key data views such as sales trends, marketing effectiveness, and user behavior analysis.
Requirements:
Profound knowledge of Google Ads and Google Analytics.
Expertise in Google Tag Manager and its application across multiple platforms.
Strong analytical and problem-solving skills, capable of managing complex configuration issues independently.
Experience in optimizing Google Analytics in medium to large enterprises.
Proficiency in data visualization tools such as Google Data Studio or Tableau.
Demonstrated ability to derive business insights from data.
Preferred Qualifications:
Previous successful implementation of multi-channel analysis and advanced data tracking projects.
Excellent analytical thinking with the ability to extract business insights from data.
Case studies or examples of past projects where your Google Analytics configuration and optimization significantly improved data reporting and business decision-making.
Reconfigure and optimize our Google Ads accounts to enhance targeting and effectiveness.
Overhaul our Google Analytics settings to capture essential data and provide deep business insights.
Implement and configure Google Tag Manager to manage web tags and tracking codes efficiently.
Set up custom dimensions and metrics to track specific product types, brands, or catalogs.
Implement event tracking to monitor user interactions with specific products.
Define and track conversions to monitor sales originating from various channels and campaigns.
Develop advanced segments to analyze specific user groups or behavior patterns.
Configure multi-channel funnels to assess the contribution of different marketing channels to sales.
Design custom reports and dashboards for quick access to key data views such as sales trends, marketing effectiveness, and user behavior analysis.
Requirements:
Profound knowledge of Google Ads and Google Analytics.
Expertise in Google Tag Manager and its application across multiple platforms.
Strong analytical and problem-solving skills, capable of managing complex configuration issues independently.
Experience in optimizing Google Analytics in medium to large enterprises.
Proficiency in data visualization tools such as Google Data Studio or Tableau.
Demonstrated ability to derive business insights from data.
Preferred Qualifications:
Previous successful implementation of multi-channel analysis and advanced data tracking projects.
Excellent analytical thinking with the ability to extract business insights from data.
Case studies or examples of past projects where your Google Analytics configuration and optimization significantly improved data reporting and business decision-making.