Comprehensive Digital Marketing Overhaul

The goal is to build a single, data-driven growth system that ties together every major channel I use to acquire and retain customers.

SEO comes first. I need a full on-page, off-page, and technical audit followed by actionable fixes—think schema implementation, Core Web Vitals improvements, backlink outreach, and content gap filling. Expect to work inside Google Search Console, Ahrefs/SEMrush and a staging copy of the site to push updates safely.

While organic visibility grows, Google Ads must keep the pipeline flowing. I already have campaigns running but they lack proper structure, keyword grouping, audience layering, and conversion tracking. A rebuild in Google Ads Manager, with new SKAGs or top-performer asset groups, is required and must be paired with GA4 conversion events and real-time dashboards in Looker Studio.

Paid social is next. Meta, TikTok, and Snapchat campaigns should mirror the messaging of our search ads while taking advantage of each platform’s creative formats. Ad copy, hooks, and short-form video briefs will be supplied where possible, but creative direction and rapid A/B testing will be part of your mandate.

For ongoing social media management, I need a rolling content calendar and a platform-specific strategy designed to drive engagement and nurture the community. Posts, reels, and stories should publish automatically through tools such as Buffer or Hootsuite, with weekly performance insights pulled into the main report.

Content marketing ties everything together: blog posts, landing-page copy, and ad creatives must follow the same voice guidelines. Email marketing and CRM automation—whether in Klaviyo, HubSpot, or Mailchimp—should reinforce each campaign with precise segmentation, onboarding flows, and win-back sequences.

Finally, I want tracking and CRO baked in from the start. Pixels, server-side tracking, session recordings, heat maps, and split-testing of no-code landing pages (Webflow or similar) will inform decisions, not guesswork.

Deliverables
• Comprehensive SEO audit + fix list
• Restructured Google Ads account with live dashboards
• Paid social campaigns for Meta, TikTok, Snapchat (creative + targeting)
• 30-day social content calendar with scheduling files
• Two long-form blog articles + accompanying ad/landing copy
• Email/CRM automation flows mapped and built
• Analytics & CRO stack configured, with baseline and target KPIs
• No-code landing page templates published and linked to campaigns

Acceptance criteria: measurable uplift in organic impressions, a lower blended CPA across search and social, and a documented funnel that can be iterated on monthly.

Timelines, performance milestones, and access details can be finalized once the scope above is confirmed.