E-Commerce Google Ads Traffic Boost

I run an online store and want a sharp increase in qualified visitors coming straight from Google Ads. My key metric is website traffic: more high-intent clicks that land on the right product pages, measured and reported clearly each week.

Here’s what I need from you:
• A full audit of my current account (or a fresh build if starting from scratch) to uncover quick wins and structural fixes.
• Campaign creation across Search, Shopping and, if it fits, Performance Max, with tight keyword grouping, compelling ad copy and proper feed hygiene.
• Ongoing optimisation—negative keywords, bid adjustments, audience layering and creative testing—to keep CPCs sensible while traffic climbs.
• Transparent reporting inside Google Ads and brief written summaries so I can see what’s working and what’s being refined.

Experience with e-commerce stores is essential; please share results that show traffic growth rather than just ROAS. If you’re confident working inside Google Ads Editor, Merchant Center and Google Analytics 4, I’d love to hear how quickly you can have new campaigns live and learning.