Clinic Call-Lead Google Ads

Job ID: 40555517

Budget: ₹600 – ₹1,500 INR

I run a doctor clinic that relies on quick phone consultations and appointment bookings, so every ad dollar needs to convert directly into calls. The objective of this campaign is simple: boost phone call leads from our Google Business Profile through well-structured Google Ads.

Campaign focus
– Call-only and location-based formats that place our “Doctor near me”, “Health clinic”, and “24-hour emergency care” phrases right at the top of local search.
– Tight audience parameters that zero in on the specific age group and demographic we treat most often, while still protecting reach within a few kilometres of the practice.
– Conversion tracking that attributes every ring back to its keyword and ad group, allowing quick bid and copy adjustments.

What I need from you
1. A complete campaign build in Google Ads, including keyword refinement, ad copy, extensions, and negative terms.
2. Integration with Google Business Profile so the ad units surface click-to-call buttons and map info seamlessly.
3. Call tracking setup (Google Forwarding or comparable solution) and a short report template that shows cost-per-call and call duration.
4. Two weeks of optimisation and hand-off notes so I can maintain performance once metrics stabilise.

Tools already in place: verified GBP, existing patient-management phone line, Google Tag Manager.

Success is measured by a clear lift in qualified phone calls and a drop in cost-per-lead within the first month.