Certified Google Ads Lead Strategist

I run a service-based business that lives or dies by the quality of the leads we attract. I have some legacy Google Ads campaigns in the account, but I’m ready to wipe the slate clean and rebuild everything around a sharper strategy, stronger conversion tracking, and a healthier ROAS.

Here’s what I’m looking for: a Google Partner–certified specialist who treats the platform as a business engine, not just a traffic faucet. Transparent reporting is non-negotiable; I need to see exactly how every dollar moves the needle, preferably through a live dashboard or Data Studio report that breaks down CPL, pipeline value, and final ROAS.

Key focus areas
• Fresh campaign architecture built from scratch, aligned with lead generation KPIs
• Precise conversion tracking via GA4, Tag Manager, and offline lead import where relevant
• Compelling ad copy and extensions that speak to high-intent prospects
• Ongoing optimisation—keywords, audiences, bidding, creative tests—with written rationale, not black-box changes
• Weekly summary outlining spend, conversions, cost per lead, and next steps

Acceptance criteria
1. Tracking passes test conversions and matches CRM data within 5 %.
2. Initial campaigns go live within ten days of project start.
3. First 30-day ROAS and CPL benchmarks reported transparently and discussed against agreed targets.

If this sounds like the kind of disciplined, data-driven engagement you excel at, tell me how you would structure the rebuild and what tools you’ll bring to keep the numbers crystal-clear.