Car Rental Google Ads Campaign

My new car-rental company is ready for traffic, and I want Google Ads to be the engine that brings in a steady stream of qualified, ready-to-book drivers. The sole focus is lead generation—specifically, individuals who need a vehicle for personal use—so every keyword, ad, extension and landing-page tweak should point toward that single goal.

Here’s how I picture the engagement:

• Campaign architecture built from scratch: keyword research around local intent, tightly themed ad groups, persuasive copy and the right extensions to capture contact details fast.
• Conversion-tracking and Google Analytics integration so we can see real-time cost-per-lead and optimise budget allocations confidently.
• Routine optimisation: negative-keyword pruning, bid adjustments, A/B ad tests and audience refinements that keep the phones ringing and the forms filling.
• Transparent weekly reporting: clear metrics, insights and next steps—not just raw numbers.

Acceptance criteria
1. Campaign goes live with tracking verified and at least one conversion recorded in the first 48 hours.
2. Cost per lead trends downward over the first month through active optimisation and data-driven changes.
3. All account assets (ad copy, keywords, reports) are handed over in an organised format at project close.

If you specialise in lead-driven Google Ads for B2C services and can show results quickly, let’s talk.