Call-Based Google Ads Setup
Budget: ₹1,500 – ₹12,500 INR
The task is to build a lead-generation campaign that makes my phone ring across the entire state. My Google Business Profile is already verified, so the location asset is ready to be linked; the focus now is to create call-centric ads that appear both in Google Maps (Google Places) and standard Search, all while keeping cost-per-click as low as practical.
Scope of work
• Audit the existing Google Ads account (if any) and link the Google Business Profile to enable location extensions.
• Research high-intent, service-specific keywords and organise them into tightly themed ad groups.
• Build call-only and call-extension search ads, optimise ad copy for phone engagement, and set device, schedule and radius modifiers to favour mobile users in my state/region.
• Implement a bidding strategy (e.g., Maximise Conversions with a CPC cap or manual bidding) aimed at the lowest feasible CPC without sacrificing volume.
• Configure conversion tracking for phone calls (forwarding numbers, call reporting, and any third-party integrations if needed).
• Share a step-by-step walkthrough of the entire setup—including screenshots or Loom video—so I understand exactly what was done, why it was done, and the performance outcomes I can expect over the first 30 days.
• Provide a short recommendation sheet on next steps for ongoing optimisation (negative keywords, bid adjustments, ad testing).
Acceptance criteria
✓ Ads visible in Google Maps and Search for targeted state queries.
✓ Call tracking firing correctly in the account’s conversions column.
✓ Average CPC within the agreed target range while maintaining impression share on core terms.
✓ Detailed strategy document and walkthrough delivered.
Scope of work
• Audit the existing Google Ads account (if any) and link the Google Business Profile to enable location extensions.
• Research high-intent, service-specific keywords and organise them into tightly themed ad groups.
• Build call-only and call-extension search ads, optimise ad copy for phone engagement, and set device, schedule and radius modifiers to favour mobile users in my state/region.
• Implement a bidding strategy (e.g., Maximise Conversions with a CPC cap or manual bidding) aimed at the lowest feasible CPC without sacrificing volume.
• Configure conversion tracking for phone calls (forwarding numbers, call reporting, and any third-party integrations if needed).
• Share a step-by-step walkthrough of the entire setup—including screenshots or Loom video—so I understand exactly what was done, why it was done, and the performance outcomes I can expect over the first 30 days.
• Provide a short recommendation sheet on next steps for ongoing optimisation (negative keywords, bid adjustments, ad testing).
Acceptance criteria
✓ Ads visible in Google Maps and Search for targeted state queries.
✓ Call tracking firing correctly in the account’s conversions column.
✓ Average CPC within the agreed target range while maintaining impression share on core terms.
✓ Detailed strategy document and walkthrough delivered.