Brands' Ads Strategy & Execution

Job ID: 40158349

Budget: ₹1,500 – ₹12,500 INR

Project Description:
We are a premium luxury modest wear brand based in India, currently in our launch phase. We are looking for an experienced freelancer who can support us with Meta Ads and Google Ads strategy and execution.

The primary objective is to build qualified traffic, improve conversions, and establish strong brand visibility while maintaining our luxury positioning. This is not a discount driven or mass marketing brand, so the approach must be strategic, refined, and data driven.

Scope of Work:
The freelancer will be responsible for planning and executing paid ad campaigns on Meta and Google platforms. This includes audience research, campaign structure, budget allocation, creative guidance, performance tracking, and optimization. The focus should be on reaching the right audience and reducing wasted ad spend rather than only increasing impressions.

Key Expectations:
The freelancer should have prior experience handling premium or luxury brands. All brand creatives, videos, data, and strategies must remain confidential and should not be shared publicly or used as case studies. We do not want our content to be posted on the freelancer’s social media or discussed with other brands.

Engagement Model:
We are open to discussing strategy only, execution only, or a combined model based on experience and fit. Clear reporting, regular communication, and transparency in performance metrics are essential.

If this aligns with your expertise, please share your service offering, pricing structure, and relevant experience.