Boost US Rug Store Conversions
Budget: $10 – $30 USD
I recently launched an online store that sells authentic rugs and have been driving traffic through a Google Shopping campaign targeted to the United States. Clicks are coming in, yet sales remain at zero, so I need a focused conversion-rate overhaul that quickly translates traffic into revenue.
The priority is clear: increase sales. From my own analysis, product pricing could be part of the problem, but I also want a deep dive into the entire funnel—especially audience segmentation, keywords and search terms, and the creatives that appear in each ad group. Google Ads, Google Merchant Center, Google Analytics, and any CRO tools you prefer should all come into play.
Key outcomes I expect:
• A concise audit of the current Google Shopping setup and on-site journey, highlighting friction points and price-sensitivity signals.
• Reworked campaign structure that tightens audience segments, aligns search intent with my SKU feed, and refreshes copy and imagery where needed.
• Actionable pricing recommendations (discount tiers, bundle tests, or competitor-anchored positioning) backed by data.
• Tracking fixes or enhancements so clicks, carts, and checkouts tell a clear story going forward.
• A short report outlining wins, next steps, and the metrics to watch during the first test window.
Once your changes go live, the initial milestone will be an uptick in add-to-cart events within the first week, followed by at least the first sale before scaling spend again. If that sounds doable, let’s get started.
The priority is clear: increase sales. From my own analysis, product pricing could be part of the problem, but I also want a deep dive into the entire funnel—especially audience segmentation, keywords and search terms, and the creatives that appear in each ad group. Google Ads, Google Merchant Center, Google Analytics, and any CRO tools you prefer should all come into play.
Key outcomes I expect:
• A concise audit of the current Google Shopping setup and on-site journey, highlighting friction points and price-sensitivity signals.
• Reworked campaign structure that tightens audience segments, aligns search intent with my SKU feed, and refreshes copy and imagery where needed.
• Actionable pricing recommendations (discount tiers, bundle tests, or competitor-anchored positioning) backed by data.
• Tracking fixes or enhancements so clicks, carts, and checkouts tell a clear story going forward.
• A short report outlining wins, next steps, and the metrics to watch during the first test window.
Once your changes go live, the initial milestone will be an uptick in add-to-cart events within the first week, followed by at least the first sale before scaling spend again. If that sounds doable, let’s get started.