Boost Resort Bookings with Ads
Budget: €12 – €18 EUR
I manage marketing for The Abbey Resort and need an experienced performance marketer to take full ownership of our paid media. Our Google Ads and Facebook Ads accounts have been running for years, yet the campaigns feel stale and no longer hit the revenue targets we expect.
Your first job will be to step into both platforms, audit every live campaign, and tell me what stays, what goes, and what we should test next. I already have conversion events firing through Google Tag Manager and the Meta Pixel, so you’ll be able to judge performance from day one. From there, I want a clear strategy to lift direct room bookings and event enquiries, complete with projected spend levels and target ROAS.
Once we align on the plan, I expect hands-on execution: building new ad groups, tightening keywords, refreshing creative inside Ads Manager, setting up remarketing audiences, and implementing look-alike segments. Ongoing optimisation—bidding, budgets, copy, and creative—should be handled proactively, not reactively, and supported by concise weekly reports pulled from Google Analytics 4 and Meta’s dashboard.
Deliverables
• Full account audit with written findings and next-step recommendations
• Conversion tracking check-up and fixes where needed
• Rebuilt or newly created campaigns across Search, Display, and Facebook/Instagram
• Weekly performance summary and optimisation log
Acceptance criteria
• Tracking accuracy confirmed by test bookings
• Campaign rebuild completed within three weeks of project start
• 20 % lift in qualified traffic and a clearly improving ROAS trend inside the first 60 days
If you thrive on data-driven tuning and can speak fluently about CPC, CPA, and lifetime value, I’d like to hear how you would approach our resort specifically and see examples of similar hospitality work you’ve done.
Your first job will be to step into both platforms, audit every live campaign, and tell me what stays, what goes, and what we should test next. I already have conversion events firing through Google Tag Manager and the Meta Pixel, so you’ll be able to judge performance from day one. From there, I want a clear strategy to lift direct room bookings and event enquiries, complete with projected spend levels and target ROAS.
Once we align on the plan, I expect hands-on execution: building new ad groups, tightening keywords, refreshing creative inside Ads Manager, setting up remarketing audiences, and implementing look-alike segments. Ongoing optimisation—bidding, budgets, copy, and creative—should be handled proactively, not reactively, and supported by concise weekly reports pulled from Google Analytics 4 and Meta’s dashboard.
Deliverables
• Full account audit with written findings and next-step recommendations
• Conversion tracking check-up and fixes where needed
• Rebuilt or newly created campaigns across Search, Display, and Facebook/Instagram
• Weekly performance summary and optimisation log
Acceptance criteria
• Tracking accuracy confirmed by test bookings
• Campaign rebuild completed within three weeks of project start
• 20 % lift in qualified traffic and a clearly improving ROAS trend inside the first 60 days
If you thrive on data-driven tuning and can speak fluently about CPC, CPA, and lifetime value, I’d like to hear how you would approach our resort specifically and see examples of similar hospitality work you’ve done.