Boost EdTech Subscriptions

I run a subscription-based EdTech platform that serves parents across the United States and Canada and all English Speaking Countries. With Google Ads as my primary channel, my single, clear objective is to increase paid subscriptions. Despite solid impressions and clicks, conversions are virtually nonexistent, so the cost per subscription is unsustainably high and overall ad relevance is slipping.

I need a specialist who can dive into my existing Google Ads account, uncover why users aren’t converting, and teach me who to rebuild or refine campaigns. Search, Display, YouTube, or Performance Max—use whichever mix delivers subscriptions efficiently. Alongside the ad work, I also want landing-page-level conversion rate optimisation: fresh copy, layout tweaks, offers, and A/B tests, all tracked properly in GA4 and Tag Manager (the site is on Webflow).

Success will be measured against these concrete outcomes:
• Paid-traffic subscriptions increase by at least 30 % within 60 days.
• Cost per subscription trends downward and stays below today’s figure.
• Every conversion event fires cleanly in GA4 so decisions rest on trustworthy data.

When you reply, share examples of results you’ve produced for SaaS or EdTech clients in the US/Canada and all English Speaking Countries, outline how you’d approach the first 90 days, and list any go-to tools for ads and CRO. Once we sign an NDA, you’ll get full access to the account and landing pages so we can start turning traffic into paying users right away.