Beauty Product Lead-Gen Google Ads

I need a results-oriented Google Ads campaign that drives qualified leads for my physical Health & Beauty product line. The focus is not immediate e-commerce sales but rather capturing contact details of prospects who show strong purchase intent.

Scope of work
• Build a complete Search and, if advantageous, Display or Performance Max structure—including keyword research, ad groups, ad copy, and extensions—around high-intent, industry-specific terms (skin-care, supplements, personal care, etc.).
• Configure conversion tracking so every form fill or phone click feeds back to Google Ads and optimises bidding.
• Launch, monitor, and refine the campaign for at least the first two optimisation cycles, pausing low-quality queries and reallocating budget toward the best-converting segments.

Key acceptance criteria
• CPL (cost per lead) targets agreed before launch and met or beaten within the first 30 days.
• Clear reporting dashboards in Google Ads and Google Looker Studio, updated weekly.
• All campaign assets—keywords, negative lists, ad copy, audiences—shared in an exportable format at project hand-off.

If you can demonstrate strong experience in lead generation for consumer products—especially Health & Beauty—let’s turn this traffic into ready-to-buy prospects.