Australian Commercial Lending Google Ads Management
Budget: $30 – $250 NZD
Google Ads Specialist — Australian Commercial Lending & Private Credit
We are seeking an experienced Google Ads specialist to audit, restructure and manage Search campaigns for Private Credit AI, an Australian asset-backed private credit platform.
This is not a consumer mortgage, personal-loan or generic lead-generation campaign. Applicants must understand Australian commercial finance, non-bank lending, private credit or property-secured business lending.
Current position
Our production website and Stage 1 borrower application are live. Applications are stored in Supabase, internal lead notifications and applicant acknowledgements are operating, and the submission flow has been successfully tested.
The first assignment is a read-only audit. No changes are to be made until the existing account, conversion tracking and proposed campaign structure have been reviewed and approved.
Target borrower
Australian businesses and commercial borrowers seeking property-backed funding, including:
• Caveat and urgent property finance
• Commercial bridging loans
• Property-secured working capital
• Commercial first mortgages
• Low-documentation and non-bank business finance
• Development and structured property finance
Typical facilities may range up to A$10 million. We require qualified commercial borrowers—not consumer mortgage or personal-loan enquiries.
Initial campaign parameters
• Google Search only
• No Performance Max at launch
• Approximately A$2,000 monthly media budget
• Precision and lead quality ahead of traffic volume
• Eastern seaboard metropolitan markets, Gold Coast and Perth
• Tasmania excluded
• Exact and phrase match initially
• Strong day-one negative-keyword controls
• Primary conversions: successful borrower applications and qualified calls exceeding 60 seconds
Required first-stage audit
Review the existing Google Ads account and campaign structure.
Audit all conversion actions and identify duplicates, inactive actions or incorrect primary/secondary settings.
Verify Google Ads, GA4 and Google Tag Manager implementation.
Confirm that a conversion fires only after a successful Stage 1 application—not merely from a button click or form start.
Check GCLID and UTM attribution through the lead-capture process.
Review campaigns, ad groups, keywords, match types, search terms, negatives, bidding, locations, networks, schedules and assets.
Produce a written findings report and prioritised remediation plan before changing anything.
Develop an Australian keyword plan using Google Keyword Planner data, including estimated volumes, CPC ranges and intent classification.
Required experience
• Proven Google Ads Search results in Australian commercial lending, mortgage broking, business finance, private credit or a closely comparable financial-services category
• Strong understanding of commercial versus consumer borrowing intent
• Experience controlling irrelevant and expensive finance-related search traffic
• GA4, Google Tag Manager and Google Ads conversion-tracking expertise
• Ability to optimise for qualified leads rather than superficial conversion volume
• Familiarity with Australian financial-advertising requirements and qualified rate/timeframe claims
Application requirements
Please provide:
Two relevant Australian finance campaigns you have personally managed, including sector, spend, lead volume, qualified-lead rate and cost per qualified lead.
A redacted screenshot or report supporting those results.
Your proposed campaign and ad-group structure for:
• urgent caveat/bridging finance; and
• commercial first-mortgage/private credit.
Ten high-intent keywords you would initially test.
Twenty negative keywords you would apply from day one.
An explanation of how you would track a successful multi-stage application without counting form starts or failed submissions as leads.
Your fixed price for the audit and build, plus your ongoing monthly management fee.
Confirmation that you will not enable Performance Max, broad match, auto-applied recommendations or material account changes without approval.
Applications containing generic agency claims without relevant Australian finance evidence will not be considered.
Website: https://privatecreditai.com.au
We are seeking an experienced Google Ads specialist to audit, restructure and manage Search campaigns for Private Credit AI, an Australian asset-backed private credit platform.
This is not a consumer mortgage, personal-loan or generic lead-generation campaign. Applicants must understand Australian commercial finance, non-bank lending, private credit or property-secured business lending.
Current position
Our production website and Stage 1 borrower application are live. Applications are stored in Supabase, internal lead notifications and applicant acknowledgements are operating, and the submission flow has been successfully tested.
The first assignment is a read-only audit. No changes are to be made until the existing account, conversion tracking and proposed campaign structure have been reviewed and approved.
Target borrower
Australian businesses and commercial borrowers seeking property-backed funding, including:
• Caveat and urgent property finance
• Commercial bridging loans
• Property-secured working capital
• Commercial first mortgages
• Low-documentation and non-bank business finance
• Development and structured property finance
Typical facilities may range up to A$10 million. We require qualified commercial borrowers—not consumer mortgage or personal-loan enquiries.
Initial campaign parameters
• Google Search only
• No Performance Max at launch
• Approximately A$2,000 monthly media budget
• Precision and lead quality ahead of traffic volume
• Eastern seaboard metropolitan markets, Gold Coast and Perth
• Tasmania excluded
• Exact and phrase match initially
• Strong day-one negative-keyword controls
• Primary conversions: successful borrower applications and qualified calls exceeding 60 seconds
Required first-stage audit
Review the existing Google Ads account and campaign structure.
Audit all conversion actions and identify duplicates, inactive actions or incorrect primary/secondary settings.
Verify Google Ads, GA4 and Google Tag Manager implementation.
Confirm that a conversion fires only after a successful Stage 1 application—not merely from a button click or form start.
Check GCLID and UTM attribution through the lead-capture process.
Review campaigns, ad groups, keywords, match types, search terms, negatives, bidding, locations, networks, schedules and assets.
Produce a written findings report and prioritised remediation plan before changing anything.
Develop an Australian keyword plan using Google Keyword Planner data, including estimated volumes, CPC ranges and intent classification.
Required experience
• Proven Google Ads Search results in Australian commercial lending, mortgage broking, business finance, private credit or a closely comparable financial-services category
• Strong understanding of commercial versus consumer borrowing intent
• Experience controlling irrelevant and expensive finance-related search traffic
• GA4, Google Tag Manager and Google Ads conversion-tracking expertise
• Ability to optimise for qualified leads rather than superficial conversion volume
• Familiarity with Australian financial-advertising requirements and qualified rate/timeframe claims
Application requirements
Please provide:
Two relevant Australian finance campaigns you have personally managed, including sector, spend, lead volume, qualified-lead rate and cost per qualified lead.
A redacted screenshot or report supporting those results.
Your proposed campaign and ad-group structure for:
• urgent caveat/bridging finance; and
• commercial first-mortgage/private credit.
Ten high-intent keywords you would initially test.
Twenty negative keywords you would apply from day one.
An explanation of how you would track a successful multi-stage application without counting form starts or failed submissions as leads.
Your fixed price for the audit and build, plus your ongoing monthly management fee.
Confirmation that you will not enable Performance Max, broad match, auto-applied recommendations or material account changes without approval.
Applications containing generic agency claims without relevant Australian finance evidence will not be considered.
Website: https://privatecreditai.com.au
Related categories:
Facebook Marketing
Conversion Rate Optimization
Keyword Research
Lead Generation
Google Ads