Advertising Campaign Management for Clothing
Budget: $20,000 – $50,000 USD
I’m looking for a seasoned performance marketer who can take full ownership of a $50 K advertising budget for our South-Carolina clothing manufacturing brand. The main objective is straightforward: boost brand awareness among fashion retailers and distributors who are actively searching for reliable, high-quality production partners.
Targeting & Platforms
Although our products ship nationwide, recent market research points to especially strong opportunities in South America, so I want campaigns structured around that geography first, with room to scale back into broader U.S. segments as data dictates. You’ll run and optimise campaigns across both Meta Ads Manager and Google Ads, using image, video and carousel creatives as core formats.
Key Responsibilities
• Build a cross-channel media strategy that allocates spend efficiently between Meta and Google.
• Set up conversion tracking, custom events and dashboards so we can follow key metrics such as reach, CPM, CTR and assisted conversions.
• Continuously test headlines, visuals and audiences—A/B and multivariate testing are highly encouraged.
• Provide weekly summaries and a deeper monthly report highlighting insights, learnings and next-step recommendations.
Deliverables & Success Criteria
1. Campaign architecture and tracking fully live within one week of project start.
2. At least three creative variants per ad set (image, video, carousel) with documented test hypotheses.
3. ROAS and upper-funnel metrics reported weekly via a shareable Data Studio or Looker dashboard.
4. Clear optimisation plan that justifies any budget reallocation.
Commission terms are flexible; I’m open to performance-based structures once we’ve established baseline metrics. If you have a robust background in Meta Business Suite, Google Ads, Analytics and creative optimisation, let’s discuss how you’d approach the first 90 days.
Targeting & Platforms
Although our products ship nationwide, recent market research points to especially strong opportunities in South America, so I want campaigns structured around that geography first, with room to scale back into broader U.S. segments as data dictates. You’ll run and optimise campaigns across both Meta Ads Manager and Google Ads, using image, video and carousel creatives as core formats.
Key Responsibilities
• Build a cross-channel media strategy that allocates spend efficiently between Meta and Google.
• Set up conversion tracking, custom events and dashboards so we can follow key metrics such as reach, CPM, CTR and assisted conversions.
• Continuously test headlines, visuals and audiences—A/B and multivariate testing are highly encouraged.
• Provide weekly summaries and a deeper monthly report highlighting insights, learnings and next-step recommendations.
Deliverables & Success Criteria
1. Campaign architecture and tracking fully live within one week of project start.
2. At least three creative variants per ad set (image, video, carousel) with documented test hypotheses.
3. ROAS and upper-funnel metrics reported weekly via a shareable Data Studio or Looker dashboard.
4. Clear optimisation plan that justifies any budget reallocation.
Commission terms are flexible; I’m open to performance-based structures once we’ve established baseline metrics. If you have a robust background in Meta Business Suite, Google Ads, Analytics and creative optimisation, let’s discuss how you’d approach the first 90 days.