Ads & SEO Growth Management
Budget: ₹750 – ₹1,250 INR
I need someone to own the full performance-marketing mix for my classified-listing platform. Google Ads (Search campaigns and App-Install) and Meta Ads for Facebook and Instagram carry equal weight, so you’ll split attention between the two while chasing three goals at once: more app downloads, steady website traffic growth, and broader brand awareness.
Beyond paid media, the site itself needs love. Both on-page and off-page SEO must be tightened so key categories climb in organic search. At the same time, WhatsApp bulk messages remain a core re-engagement lever, and our Facebook/Instagram pages require fresh daily content and community care.
You will receive existing ad accounts, past reports, and creative assets on day one. From there, you steer strategy, execution, optimisation, testing, and clear reporting.
Key deliverables
• Google Ads upkeep—keyword pruning, bid adjustments, A/B copy tests, and app-install campaign tuning with tCPA/tROAS.
• Meta Ads iterations—audience segmentation, lookalikes, CAPI tracking, and creative testing across feed, story, and reels.
• Comprehensive on-page audit plus implementation (titles, meta, schema, Core Web Vitals).
• Off-page link-building to secure high-authority placements relevant to classifieds.
• Two WhatsApp bulk campaigns with performance summaries.
• Daily content calendar and moderation for Facebook & Instagram pages.
• Consolidated performance dashboard and a concise weekly report.
Success metrics: lower cost-per-install, improved cost-per-session, higher organic rankings, and healthier social engagement. Fluency with Google Ads Editor, Meta Ads Manager, GA4, Search Console, and WhatsApp Business bulk-send tools is essential. Share examples of similar wins and the toolset you prefer so I can see we’re aligned.
Beyond paid media, the site itself needs love. Both on-page and off-page SEO must be tightened so key categories climb in organic search. At the same time, WhatsApp bulk messages remain a core re-engagement lever, and our Facebook/Instagram pages require fresh daily content and community care.
You will receive existing ad accounts, past reports, and creative assets on day one. From there, you steer strategy, execution, optimisation, testing, and clear reporting.
Key deliverables
• Google Ads upkeep—keyword pruning, bid adjustments, A/B copy tests, and app-install campaign tuning with tCPA/tROAS.
• Meta Ads iterations—audience segmentation, lookalikes, CAPI tracking, and creative testing across feed, story, and reels.
• Comprehensive on-page audit plus implementation (titles, meta, schema, Core Web Vitals).
• Off-page link-building to secure high-authority placements relevant to classifieds.
• Two WhatsApp bulk campaigns with performance summaries.
• Daily content calendar and moderation for Facebook & Instagram pages.
• Consolidated performance dashboard and a concise weekly report.
Success metrics: lower cost-per-install, improved cost-per-session, higher organic rankings, and healthier social engagement. Fluency with Google Ads Editor, Meta Ads Manager, GA4, Search Console, and WhatsApp Business bulk-send tools is essential. Share examples of similar wins and the toolset you prefer so I can see we’re aligned.