Ads Management & Social Growth
Budget: ₹1,500 – ₹12,500 INR
I’m ready to ramp up traffic to my site by pairing high-performing ad campaigns with consistent, on-brand content across Facebook, Instagram, and LinkedIn. Here’s what the project involves:
• Google Ads and Meta Ads set-up, including pixel installation, event tracking, and a clear retargeting funnel that keeps visitors moving back to the site until they convert.
• Ongoing optimisation—A/B testing headlines, creatives, and audiences, then scaling the winners so we continually drive qualified website traffic (my primary objective).
• Organic growth support on the same three platforms through a steady calendar of posts, reels, and stories that echo the paid message.
• AI-generated visuals and short-form videos crafted with Midjourney, Canva, CapCut (or similar), shaped by my established colour scheme to maintain brand consistency.
• Weekly performance reports summarising ad spend, CTR, CPC, ROAS, and key social metrics, plus clear next-step recommendations.
Creative freedom is welcome as long as the colour palette stays intact. Everything else—copy tone, motion graphics style, new format ideas—can be proposed and iterated together in real time through Trello or Slack. Once campaigns are live and the first month of data comes in, we’ll use those insights to refine targeting, retargeting windows, and creative angles.
Final deliverables for each cycle: updated ad sets, refreshed creative assets in editable format, and a concise metrics deck I can share with stakeholders.
• Google Ads and Meta Ads set-up, including pixel installation, event tracking, and a clear retargeting funnel that keeps visitors moving back to the site until they convert.
• Ongoing optimisation—A/B testing headlines, creatives, and audiences, then scaling the winners so we continually drive qualified website traffic (my primary objective).
• Organic growth support on the same three platforms through a steady calendar of posts, reels, and stories that echo the paid message.
• AI-generated visuals and short-form videos crafted with Midjourney, Canva, CapCut (or similar), shaped by my established colour scheme to maintain brand consistency.
• Weekly performance reports summarising ad spend, CTR, CPC, ROAS, and key social metrics, plus clear next-step recommendations.
Creative freedom is welcome as long as the colour palette stays intact. Everything else—copy tone, motion graphics style, new format ideas—can be proposed and iterated together in real time through Trello or Slack. Once campaigns are live and the first month of data comes in, we’ll use those insights to refine targeting, retargeting windows, and creative angles.
Final deliverables for each cycle: updated ad sets, refreshed creative assets in editable format, and a concise metrics deck I can share with stakeholders.