Accounting Firm Google Ads Campaign
Budget: $250 – $750 AUD
I’m launching a two-day trial Google Ads push to generate leads from Australian small-business owners who need help with tax planning, bookkeeping and general small-business accounting. To keep this test clean and compliant I need someone who already knows how to run Search campaigns within Australia’s regulatory framework and Google’s advertising policies for professional services.
Scope of work
• Build (or overhaul) one focused Search campaign, splitting ad groups around Tax Planning, Bookkeeping and “Small Business Accountant”.
• Craft compliant ad copy, extensions and matching keyword sets that speak directly to small-business decision makers.
• Set up conversion tracking—phone and form fills—through Google Ads, GA4 and, if required, Tag Manager.
• Launch within 48 hours, monitor performance during the trial and supply a concise report with impressions, clicks, cost and any conversions plus next-step recommendations.
Key conditions
• Lead generation is the only goal; every optimisation decision should push toward lower-cost qualified enquiries.
• Start immediately; first ads must be live inside two days of award.
• Bid what you mean—no adjustments later.
• Auto-generated proposals will be ignored, so reference one Australian campaign you’ve run that produced real leads to confirm you read this.
Once the campaign is live, tracking is verified and I have the performance summary, the project is complete. Looking forward to seeing how effectively you can turn targeted Google Ads traffic into new clients for our firm.
Scope of work
• Build (or overhaul) one focused Search campaign, splitting ad groups around Tax Planning, Bookkeeping and “Small Business Accountant”.
• Craft compliant ad copy, extensions and matching keyword sets that speak directly to small-business decision makers.
• Set up conversion tracking—phone and form fills—through Google Ads, GA4 and, if required, Tag Manager.
• Launch within 48 hours, monitor performance during the trial and supply a concise report with impressions, clicks, cost and any conversions plus next-step recommendations.
Key conditions
• Lead generation is the only goal; every optimisation decision should push toward lower-cost qualified enquiries.
• Start immediately; first ads must be live inside two days of award.
• Bid what you mean—no adjustments later.
• Auto-generated proposals will be ignored, so reference one Australian campaign you’ve run that produced real leads to confirm you read this.
Once the campaign is live, tracking is verified and I have the performance summary, the project is complete. Looking forward to seeing how effectively you can turn targeted Google Ads traffic into new clients for our firm.