Real Estate CRM

GoHighLevel CRM Developer
Real Estate — New Zealand
Remote / Project-based / ongoing Freelance / Contract

GoHighLevel
Real Estate NZ
Web Scraping
Post-Settlement
Review Automation
Automations


We’re a real estate business operating in New Zealand looking for an experienced GoHighLevel developer to build a fully custom CRM. This system will manage our buyer and vendor pipelines, automate follow-up using our NZ phone numbers, automatically match buyers to new listings scraped from major NZ portals, and run a complete post-settlement relationship sequence — asking for reviews, checking in on clients, and keeping us front of mind for referrals for years to come.

Buyer Pipeline
Profile & personal details
Full name, contact details, interests, hobbies, job/occupation
Passions, pets, kids (used for personalised outreach)
How they found us (referral, social, open home, portal)
Communication preference (call / text / email / WhatsApp)
Decision makers in the purchase (solo, couple, family)
What are they buying?
Bedrooms, bathrooms, square meterage, ensuite (yes/no)
Land meterage, budget range
Pre-approval status (not started / conditional / unconditional) + lender/broker name
Why are they buying?
First home buyer, investor, flipper, upsizing, downsizing, divorce/separation
Timeframe
1–3 months / 3–6 months / 6–12 months / 12 months+
Where?
Target suburb(s), surrounding suburbs, search radius
Conditions
Sell to buy, LIM report, solicitor’s report, builder’s report, toxicology report
Activity & engagement
Properties viewed and feedback on each
Lead temperature score (hot / warm / cold) — auto-updated by activity
Last contact date, last contacted by, notes from conversation

Vendor Pipeline
Profile & personal details
Name, age, interests, hobbies, job, pets, kids
Communication preference and preferred follow-up cadence
What are they selling?
Bedrooms, bathrooms, garages, carparks, title type
CV (rateable value), appraised at, asking price
Tenanted or owner-occupied (affects access for viewings)
Staging/renovation readiness
Why are they selling?
Divorce, health issues, moving overseas, retirement, other
Timeframe
1–3 months / 3–6 months / 6–12 months / 12 months+
Listing context
Other properties they may sell and locations
Mortgage remaining / equity position
Previously listed and didn’t sell? (history field)
Already spoken to other agents? Exclusive or open listing?
Preferred open home days/times

Pipeline & Deal Tracking
Open home attendance tracker — log which buyers attended which properties
Offer tracking — buyer, amount, date, outcome (accepted / declined / countered)
Settlement date field — triggers the post-settlement automation sequence
Referral tracking — who referred who, track referral network over time
Agent activity log — last contact, method, outcome, next action
Off-market matching — match vendors to buyers before a listing goes public

Post-Settlement Relationship Sequence

This is a core feature, not an afterthought. We put people first — we want every client to feel genuinely cared about long after the deal is done. The sequence below must be built into the CRM and triggered automatically from the settlement date field.


D+1
Settlement day message
Warm, personal congratulations via SMS/email. No ask — just genuine celebration. Personalised with their name and property address.
D+3
First night check-in
Casual text asking how the first few nights have been. Human tone — feels like a friend checking in, not a business.
D+7
Experience & review request
Ask how the overall experience was. If positive, send Google / RateMyAgent review link. If neutral or negative, route to agent for personal follow-up — never auto-send a review link to an unhappy client.
D+30
One month in
Check in on how they’re settling into the new place. Any issues? Love anything about the neighbourhood? Builds genuine rapport.
D+90
Three month check-in
Light touch — how are things going? Soft referral ask: “If you know anyone thinking of buying or selling, we’d love to help them too.”
6 months
Half year milestone
Personal message acknowledging 6 months in their home. Share a relevant market update for their suburb. Keeps us front of mind.
1 year
First anniversary
Celebrate one year in their home. Share a current CV/value estimate for their property. Referral ask. Invite them to reach out any time.
Ongoing
Annual check-ins (years 2, 3, 4…)
Yearly anniversary message, market update for their suburb, and a warm referral nudge. Keeps the relationship alive indefinitely.


Review routing logic
After D+7 experience check: if positive → auto-send Google and RateMyAgent review links
If neutral/negative → flag to agent immediately, remove from review sequence, trigger personal outreach task
Track review status per contact (requested / completed / declined)
Second review nudge at D+14 if no review yet — one nudge only, never spam

Automated Follow-Up & Communication
SMS, email, and call sequences using our NZ phone numbers
Personalised outreach drawing on profile fields (name, interests, situation)
Automated follow-up triggered by pipeline stage and timeframe
Re-engagement sequences for leads inactive beyond their stated timeframe
All post-settlement sequences as detailed above

Buyer–Listing Matching Engine
Automatically monitor new listings from the following NZ portals and match them to active buyer criteria in real time:

realestate.co.nz
lodge.co.nz
lugtons.co.nz
trademe.co.nz
harcourts.co.nz
hougarden.co.nz


Monitor for new listings matching buyer criteria (beds, baths, area, price)
Auto-notify matched buyers via SMS/email when a suitable listing appears
Log matched listings against the buyer’s contact record in GHL
Buyer feedback loop — “Did this one interest you? Why not?” — updates their criteria
Manual one-click blast — send a new listing to all matching buyers instantly
Off-market matching — surface buyer matches before a listing goes live
Agent override and manual matching capability

Compliance (NZ-Specific)
REA compliance notes field (Real Estate Agents Act 2008 obligations)
AML verification status — required for all NZ property transactions
Privacy Act 2020 consent checkbox — confirmed opt-in to contact

Technical Requirements

Must have
Proven GoHighLevel builds (show us)
Custom fields, pipelines & snapshots
GHL workflow & automation builder
NZ phone number / A2P SMS compliance
Web scraping or webhook/API integration
Post-settlement automation experience
Review generation workflows
Nice to have

Real estate industry experience
Zapier / Make.com integration
RateMyAgent integration
Google Maps integration
AI conversation flows / chatbots
Sentiment detection for review routing


Your Proposal Should Include
How you’d approach the buyer + vendor CRM build
How you’d handle the listing scraper/monitor across six portals
Your approach to the post-settlement sequence and review routing logic
Examples of similar builds (screenshots or Loom videos welcome)
Timeline to MVP and full delivery
Fixed price or hourly rate

To Apply
Send your proposal, portfolio, and pricing to [your contact / platform].
Please include “GHL NZ Real Estate CRM” in your subject line. Applicants who specifically address the buyer–vendor pipeline, the listing matching engine, and the post-settlement sequence will be prioritised over generic GHL developers.