GoHighLevel Lead Generation Automation
Budget: $30 – $250 AUD
We are a Mortgage Broking company in Australia seeking a full‑time Marketing & Automation Specialist with advanced GoHighLevel expertise.
You will manage end‑to‑end lead generation across Social Media, Google Ads, LinkedIn, and build fully automated workflows for Home Loans, Refinances, SMSF Loans, Car Loans, and Business Loans.
Must be highly skilled in GHL automation, AI agents, appointment booking, nurturing sequences, and multi‑channel campaign management.
KPIs include lead volume, CPL, appointment rate, workflow uptime, and reporting accuracy.
Here’s what I’m after:
To build, manage, and optimise end‑to‑end lead generation systems across Social Media, Google Ads, LinkedIn, and GoHighLevel — delivering consistent qualified appointments for Home Loans, Refinances, SMSF Loans, Car Loans, and Business Loans.
This is a “Set & Forget” automation role:
The specialist must build self‑running campaigns, AI‑powered workflows, and multi‑channel nurturing systems that operate with minimal manual intervention.
Required Skill Set
GoHighLevel (Advanced Expertise Required)
Workflow automation (multi‑step, conditional logic, triggers, tags, scoring)
Pipeline setup and lead routing
AI Agents (Voice AI, Chat AI, SMS AI)
Calendar & appointment booking automation
Form + survey creation
Email/SMS nurturing sequences
Integration via webhooks, Zapier, Make.com
Reporting dashboards
Paid Ads (Lead Generation)
Facebook/Instagram Ads (lead forms + landing pages)
Google Ads (Search, Performance Max, Retargeting)
LinkedIn Lead Gen (Sales Navigator + automation tools)
Audience targeting & retargeting
A/B testing
Ad copywriting for finance industry
Social Media Management
Content planning
Short‑form video editing
Carousel + static post creation
Caption writing
Scheduling & analytics
AI Automation & Lead Nurturing
AI‑powered SMS sequences
AI email follow‑ups
AI voice call qualification
Lead scoring
Behaviour‑based triggers
Chatbot setup (website + FB + IG)
Technical & Creative Skills
Funnel building
Landing page optimisation
Conversion copywriting
Basic graphic design (Canva)
Data analysis
CRM hygiene & data management
Key Responsibilities (Daily, Weekly, Monthly)
Daily Tasks
Monitor incoming leads across all channels
Ensure workflows are firing correctly
Check appointment bookings & pipeline movement
Optimise ad performance (minor adjustments)
Respond to technical issues or automation errors
Weekly Tasks
Launch new ads or refresh creatives
Review campaign performance
Update nurturing sequences
Build new automations as needed
Create & schedule social media content
Run A/B tests on ads + landing pages
Monthly Tasks
Build new campaigns (Home Loan, Refinance, SMSF, Car Loan, Business Loan)
Review full funnel performance
Update reporting dashboards
Improve conversion rates
Clean CRM data
Present monthly performance report
KPIs
Lead Generation KPIs
Cost per lead (CPL) within target range
Lead volume per campaign
Landing page conversion rate ≥ 20%
Ad CTR ≥ 1.5%
Appointment KPIs
Appointment booking rate ≥ 20–30% of leads
Show‑up rate ≥ 70%
AI qualification accuracy ≥ 85%
Automation KPIs
Workflow uptime 99%
Lead response time < 60 seconds (AI)
Nurture engagement rate ≥ 25%
Zero missed leads (all routed correctly)
Reporting KPIs
Weekly performance summary delivered on time
Monthly report with insights + recommendations
Dashboard accuracy 100%
Experience Requirements
Minimum 3 years in digital marketing
Minimum 1 year hands‑on GoHighLevel experience
Proven results in lead generation for finance or high‑ticket services
Strong English communication skills
Ability to work independently with minimal supervision
Bonus Skills (Nice to Have)
Mortgage broking or finance industry experience
Knowledge of Australian lending products
Experience with SMSF campaigns
Video editing (Reels/TikTok)
SEO basics
You will manage end‑to‑end lead generation across Social Media, Google Ads, LinkedIn, and build fully automated workflows for Home Loans, Refinances, SMSF Loans, Car Loans, and Business Loans.
Must be highly skilled in GHL automation, AI agents, appointment booking, nurturing sequences, and multi‑channel campaign management.
KPIs include lead volume, CPL, appointment rate, workflow uptime, and reporting accuracy.
Here’s what I’m after:
To build, manage, and optimise end‑to‑end lead generation systems across Social Media, Google Ads, LinkedIn, and GoHighLevel — delivering consistent qualified appointments for Home Loans, Refinances, SMSF Loans, Car Loans, and Business Loans.
This is a “Set & Forget” automation role:
The specialist must build self‑running campaigns, AI‑powered workflows, and multi‑channel nurturing systems that operate with minimal manual intervention.
Required Skill Set
GoHighLevel (Advanced Expertise Required)
Workflow automation (multi‑step, conditional logic, triggers, tags, scoring)
Pipeline setup and lead routing
AI Agents (Voice AI, Chat AI, SMS AI)
Calendar & appointment booking automation
Form + survey creation
Email/SMS nurturing sequences
Integration via webhooks, Zapier, Make.com
Reporting dashboards
Paid Ads (Lead Generation)
Facebook/Instagram Ads (lead forms + landing pages)
Google Ads (Search, Performance Max, Retargeting)
LinkedIn Lead Gen (Sales Navigator + automation tools)
Audience targeting & retargeting
A/B testing
Ad copywriting for finance industry
Social Media Management
Content planning
Short‑form video editing
Carousel + static post creation
Caption writing
Scheduling & analytics
AI Automation & Lead Nurturing
AI‑powered SMS sequences
AI email follow‑ups
AI voice call qualification
Lead scoring
Behaviour‑based triggers
Chatbot setup (website + FB + IG)
Technical & Creative Skills
Funnel building
Landing page optimisation
Conversion copywriting
Basic graphic design (Canva)
Data analysis
CRM hygiene & data management
Key Responsibilities (Daily, Weekly, Monthly)
Daily Tasks
Monitor incoming leads across all channels
Ensure workflows are firing correctly
Check appointment bookings & pipeline movement
Optimise ad performance (minor adjustments)
Respond to technical issues or automation errors
Weekly Tasks
Launch new ads or refresh creatives
Review campaign performance
Update nurturing sequences
Build new automations as needed
Create & schedule social media content
Run A/B tests on ads + landing pages
Monthly Tasks
Build new campaigns (Home Loan, Refinance, SMSF, Car Loan, Business Loan)
Review full funnel performance
Update reporting dashboards
Improve conversion rates
Clean CRM data
Present monthly performance report
KPIs
Lead Generation KPIs
Cost per lead (CPL) within target range
Lead volume per campaign
Landing page conversion rate ≥ 20%
Ad CTR ≥ 1.5%
Appointment KPIs
Appointment booking rate ≥ 20–30% of leads
Show‑up rate ≥ 70%
AI qualification accuracy ≥ 85%
Automation KPIs
Workflow uptime 99%
Lead response time < 60 seconds (AI)
Nurture engagement rate ≥ 25%
Zero missed leads (all routed correctly)
Reporting KPIs
Weekly performance summary delivered on time
Monthly report with insights + recommendations
Dashboard accuracy 100%
Experience Requirements
Minimum 3 years in digital marketing
Minimum 1 year hands‑on GoHighLevel experience
Proven results in lead generation for finance or high‑ticket services
Strong English communication skills
Ability to work independently with minimal supervision
Bonus Skills (Nice to Have)
Mortgage broking or finance industry experience
Knowledge of Australian lending products
Experience with SMSF campaigns
Video editing (Reels/TikTok)
SEO basics