GoHighLevel (GHL) Automation & Integration Specialist (Clay, RB2B, Zapier, HubSpot) -- 2

Job Overview

We are seeking an experienced GoHighLevel (GHL) expert with strong skills in advanced automations, webhook integrations, and cross-platform data workflows. The ideal candidate has hands-on experience integrating tools such as Clay, RB2B, Zapier, HubSpot and can design scalable systems for lead tracking, enrichment, and automated engagement.

Key Responsibilities
1. Advanced Webhook & Integration Setup
Configure and manage inbound/outbound webhooks in GHL at an advanced level
Build custom integrations across platforms, including:
Clay
RB2B
Zapier
HubSpot
Modify and map webhook payloads to meet business logic requirements
Ensure reliable data transfer, error handling, and logging across systems
2. Automation & Workflow Development
Design and implement complex GHL automation workflows based on:
Webhook data
User behavior
Custom triggers and conditions
Create scalable automation systems for lead nurturing, qualification, and follow-ups
Optimize workflows for performance and reliability
3. CRM Data Structuring (GHL)
Organize and map incoming data into:
Contacts
Opportunities
Custom fields
Maintain a clean and structured CRM architecture
Implement logic for updating, deduplicating, and enriching records
4. Trigger-Based Messaging Systems
Build and manage email/SMS trigger templates within GHL
Set up both:
Automated trigger-based campaigns
Manual execution workflows
Personalize messaging based on dynamic data inputs
5. Website Tracking & Visitor Data Capture
Work with GHL websites/funnels to:
Track visitor behavior
Capture lead data
Trigger automations based on user actions
Implement scripts, forms, and tracking pixels
6. Analytics & Tracking Integration
Integrate and manage:
Google Analytics
Google Tag Manager
GHL tracking tools
Ensure accurate event tracking, conversion tracking, and data consistency
Troubleshoot discrepancies between platforms
7. Post-Trigger & Cross-Platform Automation
Set up automations that trigger actions on external platforms (e.g., social media, outreach tools)
Build systems that respond to user activity with multi-channel engagement
Connect tracking data to outbound campaigns
Required Skills & Experience
Proven experience with GoHighLevel (GHL) at an advanced level
Strong understanding of webhooks, APIs, and JSON data structures
Hands-on experience with Clay, RB2B, Zapier, and HubSpot integrations
Experience with CRM architecture and data management best practices
Proficiency in Google Tag Manager and Google Analytics
Ability to troubleshoot complex automation and data flow issues