Comprehensive E-Commerce Tracking Setup and Implementation
Budget: €250 – €750 EUR
I'm seeking a professional to help me set up and implement an extensive E-Commerce tracking system for my online shop, fuchsundkiwi.de, in Google Analytics 4 (GA4).
Key Deliverables:
- Detailed tracking of product purchases (full GA4 tracking board for enhanced E-com tracking)
(please see attachment)
Requirements:
Technical requirements:
1. Google Tag Manager (GTM): Updating the GTM container, Creating the required variables, triggers and tags according to the GA4 e-commerce events.
2. Google Analytics 4 (GA4): Checking and, if necessary, adjusting the existing GA4 property for the correct collection of e-commerce data. Activate and configure the e-commerce reports in GA4.
3rd data layer: Integrating the required data points into the website data layer for seamless data transfer to GTM and GA4.
- Experience in setting up E-Commerce tracking in Google Analytics 4
- Comprehensive knowledge of Magento, especially version 1.9.2.1.
- Experience in dealing with version control systems, in particular Github.
- Proven track record of tracking and analyzing online retail data (especially e-commerce)
- Ability to work with large product inventories (5000+ items)
- Familiarity with tracking multiple payment methods (credit card, PayPal, bank transfer, Klarna)
Prior experience in similar projects is a must. If you feel confident in your ability to provide detailed and actionable insights through comprehensive E-commerce tracking, I'd love to hear from you.
Best,
Martin
Key Deliverables:
- Detailed tracking of product purchases (full GA4 tracking board for enhanced E-com tracking)
(please see attachment)
Requirements:
Technical requirements:
1. Google Tag Manager (GTM): Updating the GTM container, Creating the required variables, triggers and tags according to the GA4 e-commerce events.
2. Google Analytics 4 (GA4): Checking and, if necessary, adjusting the existing GA4 property for the correct collection of e-commerce data. Activate and configure the e-commerce reports in GA4.
3rd data layer: Integrating the required data points into the website data layer for seamless data transfer to GTM and GA4.
- Experience in setting up E-Commerce tracking in Google Analytics 4
- Comprehensive knowledge of Magento, especially version 1.9.2.1.
- Experience in dealing with version control systems, in particular Github.
- Proven track record of tracking and analyzing online retail data (especially e-commerce)
- Ability to work with large product inventories (5000+ items)
- Familiarity with tracking multiple payment methods (credit card, PayPal, bank transfer, Klarna)
Prior experience in similar projects is a must. If you feel confident in your ability to provide detailed and actionable insights through comprehensive E-commerce tracking, I'd love to hear from you.
Best,
Martin