Looping Logo GIF Animation

I have a finished logo and now I want to turn it into a short, eye-catching GIF. The animation itself should stay simple—just animate the text portion of the logo—and it must loop smoothly so it can play forever without a visible jump. A transparent background is essential because I’ll be placing the GIF over different coloured assets on my site and social channels.

Here’s what I need from you:
• A clean, seamless loop featuring a subtle text animation (no 3-D spins or full logo morphs—just a tasteful motion that keeps the focus on my existing design).
• Resolution optimised for web, with file size kept lean while maintaining crisp edges.
• Final deliverables in GIF format plus an editable source file (e.g., PSD, AI, or After Effects) so I can tweak colours or timing later if required.

If you have suggestions on the best way to make the text pop—fade, slide, or another understated effect—feel free to propose it, as long as the result remains minimal and professional. I’m ready to move quickly once I see a brief outline of your approach and a couple of similar GIFs you’ve produced.