Premium Chocolate Brand Instagram Strategist

Job ID: 40174593

Budget: ₹12,500 – ₹37,500 INR

Description: prefer in Arabic
I’m launching a new premium chocolate brand and a fresh Instagram page.
I’m looking for a storytelling-driven content strategist—not just a social media manager.

Your role is to help shape how the brand speaks, not just what it posts.

This includes:
• Building a clear brand narrative (origin, craft, obsession with detail, philosophy)
• Turning chocolate-making, ingredients, and process into short compelling stories
• Designing content themes and story arcs (educational, emotional, behind-the-scenes, desire-driven)
• Helping structure Reels ideas, captions, hooks, and sequences
• Creating consistency in tone, voice, and message across posts

This is NOT about:
• Posting randomly
• Chasing trends without meaning
• Generic “growth hacks”
• Copy-paste captions

What I’m looking for:
• Strong storytelling ability (brand, luxury, food, or craft experience is a big plus)
• Deep understanding of Instagram Reels and short-form narrative
• Ability to explain why something works, not just do it
• Strategic thinking: long-term brand building over short-term vanity metrics