Personal Branding Expert - Finance Founder US Market -- 2
Budget: ₹1,500 – ₹12,500 INR
As the founder of a finance and accounting focused firm, I need a clear, consistent voice across LinkedIn, Twitter, and Instagram that positions me as a trusted expert while staying approachable to entrepreneurs and CFOs alike. I already share occasional insights, but the feed feels fragmented; a unified strategy and sharper execution will turn scattered posts into a recognisable personal brand.
Here is what I have in mind:
I want to build a strong, authentic, and credible personal brand over the next 6–12 months. Looking for someone to both Strategize and Execute. You should have earlier worked with a founder, this is not suitable for freshers or those with junior level experience in posting on Social Media.
This is NOT about becoming an influencer.
This is about:
• Trust
• Authority
• Leadership presence
• Long-term public recognition
• Brand positioning & tone audit – a concise brief that defines my key themes (thought leadership in finance, practical accounting tips, founder mindset) and the language that fits them.
• Profile optimisation – headline, bio copy, banner graphics and featured sections on all three platforms so visitors instantly understand who I am and what I stand for.
• 30-day content roadmap – a balanced calendar of written articles, short videos and infographics/visuals mapped to LinkedIn, Twitter threads and Instagram carousels or Reels. I want topic ideas, suggested hooks and basic creative guidelines.
• Ghostwriting & creative support – initial batch of 4 long-form LinkedIn articles, 6 Twitter threads and storyboards or scripts for 5 quick-cut videos. Visual direction for infographics that a designer (or you, if within scope) can build in Canva or Illustrator.
• Simple distribution & analytics workflow – recommended scheduling tool (Buffer, Hootsuite or similar), posting cadence, and KPIs to watch during the first month.
Acceptance criteria
✓ Strategy doc captures brand voice and pillars in one page.
✓ Profiles updated and live with new copy/graphics.
✓ Calendar covers at least 20 individual posts blending the three content types.
✓ Copy and scripts delivered in editable format (Google Docs or Notion).
✓ Quick hand-off call or loom video walking me through the system.
If you have proven results elevating founders in finance or adjacent B2B spaces, and you are a Native English speaker I’d love to see examples. Let’s build a social presence that feels authentic, educates my audience, and ultimately drives qualified conversations back to the firm.
WHAT I AM NOT LOOKING FOR:
• Cheap viral tricks
• Fake motivational quotes
• Over-edited reels
• Political propaganda
• Meme-style content
IDEAL FREELANCER PROFILE:
• Experience working directly with founders / CEOs
• Strong English (Native) + basic understanding of US business ecosystem
• Strategic mindset (not just posting)
• Honest feedback giver
• Long-term collaboration mindset
BUDGET:
Open to discussion based on quality and experience.
I prefer value over cheap pricing.
Please quote your monthly pricing for the project
IMPORTANT:
Please share:
• Past work (founders / professionals)
• Your approach to personal branding
• How you think, not just what you post
Here is what I have in mind:
I want to build a strong, authentic, and credible personal brand over the next 6–12 months. Looking for someone to both Strategize and Execute. You should have earlier worked with a founder, this is not suitable for freshers or those with junior level experience in posting on Social Media.
This is NOT about becoming an influencer.
This is about:
• Trust
• Authority
• Leadership presence
• Long-term public recognition
• Brand positioning & tone audit – a concise brief that defines my key themes (thought leadership in finance, practical accounting tips, founder mindset) and the language that fits them.
• Profile optimisation – headline, bio copy, banner graphics and featured sections on all three platforms so visitors instantly understand who I am and what I stand for.
• 30-day content roadmap – a balanced calendar of written articles, short videos and infographics/visuals mapped to LinkedIn, Twitter threads and Instagram carousels or Reels. I want topic ideas, suggested hooks and basic creative guidelines.
• Ghostwriting & creative support – initial batch of 4 long-form LinkedIn articles, 6 Twitter threads and storyboards or scripts for 5 quick-cut videos. Visual direction for infographics that a designer (or you, if within scope) can build in Canva or Illustrator.
• Simple distribution & analytics workflow – recommended scheduling tool (Buffer, Hootsuite or similar), posting cadence, and KPIs to watch during the first month.
Acceptance criteria
✓ Strategy doc captures brand voice and pillars in one page.
✓ Profiles updated and live with new copy/graphics.
✓ Calendar covers at least 20 individual posts blending the three content types.
✓ Copy and scripts delivered in editable format (Google Docs or Notion).
✓ Quick hand-off call or loom video walking me through the system.
If you have proven results elevating founders in finance or adjacent B2B spaces, and you are a Native English speaker I’d love to see examples. Let’s build a social presence that feels authentic, educates my audience, and ultimately drives qualified conversations back to the firm.
WHAT I AM NOT LOOKING FOR:
• Cheap viral tricks
• Fake motivational quotes
• Over-edited reels
• Political propaganda
• Meme-style content
IDEAL FREELANCER PROFILE:
• Experience working directly with founders / CEOs
• Strong English (Native) + basic understanding of US business ecosystem
• Strategic mindset (not just posting)
• Honest feedback giver
• Long-term collaboration mindset
BUDGET:
Open to discussion based on quality and experience.
I prefer value over cheap pricing.
Please quote your monthly pricing for the project
IMPORTANT:
Please share:
• Past work (founders / professionals)
• Your approach to personal branding
• How you think, not just what you post