Shopify B2B SEO and AI Optimization Expert
Budget: ₹1,500 – ₹12,500 INR
Senior SEO / GEO Specialist for B2B Shopify Website (AI Search Optimization)
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# Project Overview
We are looking for a **highly experienced SEO professional** with a strong understanding of **Generative Engine Optimization (GEO)** and **Answer Engine Optimization (AEO)** to help position our Shopify website as a **knowledge authority in cosmetic packaging**.
Our website:
**[www.rentraspa.com](http://www.rentraspa.com)**
RentraSpa supplies **premium glass bottles, jars, and vials for skincare and cosmetic brands**, primarily serving **B2B buyers such as founders, product developers, and contract manufacturers**.
We already manage **product listings, collections, and operational updates internally**.
Your role is focused purely on **search discoverability and structured knowledge architecture**.
We are not looking for generic SEO services. We are specifically interested in **search visibility across traditional search engines and AI-powered discovery platforms**.
---
# What Success Looks Like
* Increased organic traffic from **high-intent packaging keywords**
* Improved visibility in **AI search engines and answer engines**
* Strong internal knowledge structure around cosmetic packaging
* Higher discoverability for long-tail B2B queries
---
# Scope of Work
## 1. Advanced SEO Strategy
* Develop keyword clusters around cosmetic packaging
* Build topical authority around packaging knowledge
* Optimize product and collection pages for search intent
* Improve internal linking architecture
* Identify technical SEO improvements specific to Shopify
---
## 2. Generative Engine Optimization (GEO)
Prepare the site to perform well in **AI-driven search environments** including:
* ChatGPT
* Gemini
* Perplexity
* Google AI Overviews
Tasks include:
* Structuring pages for machine-readable context
* Implementing semantic content clusters
* Improving entity recognition around packaging topics
* Creating structured product knowledge pages
---
## 3. Answer Engine Optimization (AEO)
Optimize the website to appear in **featured answers and AI summaries**.
Tasks include:
* Designing structured FAQ frameworks
* Optimizing pages for question-based search queries
* Creating authoritative knowledge sections
* Implementing schema markup and structured data
---
## 4. Content Architecture
Develop a **knowledge-driven SEO structure** including:
* Packaging guides
* Industry FAQ libraries
* Product compatibility explanations
* Educational content clusters
We will assist with content production where needed.
---
# Who This Role Is For
This role is ideal for someone who:
* Has **deep SEO experience beyond basic on-page optimization**
* Understands **semantic search and AI discovery**
* Has worked on **content authority projects**
* Is comfortable advising on **site structure and search architecture**
Experience with **B2B or industrial product websites** is highly valued.
---
# Engagement Model
* Ongoing engagement
* Estimated effort: **10–15 hours per month**
* Strategy-led role with periodic implementation support
* Monthly performance review
---
# When Applying Please Include
1. Websites where you improved organic search visibility
2. Example of an SEO strategy you implemented for a product-heavy website
3. Your experience with **AI search optimization or semantic SEO**
4. Tools you use (Ahrefs, SEMrush, Surfer, Screaming Frog, etc.)
5. Your monthly fee or hourly rate
---
# About RentraSpa
RentraSpa provides **high-quality glass packaging solutions for skincare and cosmetic brands**. Our focus is on helping beauty founders create premium packaging through quality materials and customization.
---
# Project Overview
We are looking for a **highly experienced SEO professional** with a strong understanding of **Generative Engine Optimization (GEO)** and **Answer Engine Optimization (AEO)** to help position our Shopify website as a **knowledge authority in cosmetic packaging**.
Our website:
**[www.rentraspa.com](http://www.rentraspa.com)**
RentraSpa supplies **premium glass bottles, jars, and vials for skincare and cosmetic brands**, primarily serving **B2B buyers such as founders, product developers, and contract manufacturers**.
We already manage **product listings, collections, and operational updates internally**.
Your role is focused purely on **search discoverability and structured knowledge architecture**.
We are not looking for generic SEO services. We are specifically interested in **search visibility across traditional search engines and AI-powered discovery platforms**.
---
# What Success Looks Like
* Increased organic traffic from **high-intent packaging keywords**
* Improved visibility in **AI search engines and answer engines**
* Strong internal knowledge structure around cosmetic packaging
* Higher discoverability for long-tail B2B queries
---
# Scope of Work
## 1. Advanced SEO Strategy
* Develop keyword clusters around cosmetic packaging
* Build topical authority around packaging knowledge
* Optimize product and collection pages for search intent
* Improve internal linking architecture
* Identify technical SEO improvements specific to Shopify
---
## 2. Generative Engine Optimization (GEO)
Prepare the site to perform well in **AI-driven search environments** including:
* ChatGPT
* Gemini
* Perplexity
* Google AI Overviews
Tasks include:
* Structuring pages for machine-readable context
* Implementing semantic content clusters
* Improving entity recognition around packaging topics
* Creating structured product knowledge pages
---
## 3. Answer Engine Optimization (AEO)
Optimize the website to appear in **featured answers and AI summaries**.
Tasks include:
* Designing structured FAQ frameworks
* Optimizing pages for question-based search queries
* Creating authoritative knowledge sections
* Implementing schema markup and structured data
---
## 4. Content Architecture
Develop a **knowledge-driven SEO structure** including:
* Packaging guides
* Industry FAQ libraries
* Product compatibility explanations
* Educational content clusters
We will assist with content production where needed.
---
# Who This Role Is For
This role is ideal for someone who:
* Has **deep SEO experience beyond basic on-page optimization**
* Understands **semantic search and AI discovery**
* Has worked on **content authority projects**
* Is comfortable advising on **site structure and search architecture**
Experience with **B2B or industrial product websites** is highly valued.
---
# Engagement Model
* Ongoing engagement
* Estimated effort: **10–15 hours per month**
* Strategy-led role with periodic implementation support
* Monthly performance review
---
# When Applying Please Include
1. Websites where you improved organic search visibility
2. Example of an SEO strategy you implemented for a product-heavy website
3. Your experience with **AI search optimization or semantic SEO**
4. Tools you use (Ahrefs, SEMrush, Surfer, Screaming Frog, etc.)
5. Your monthly fee or hourly rate
---
# About RentraSpa
RentraSpa provides **high-quality glass packaging solutions for skincare and cosmetic brands**. Our focus is on helping beauty founders create premium packaging through quality materials and customization.