Retail Fundraising Specialist for NGO
Budget: ₹12,500 – ₹37,500 INR
Project Title:
Retail Fundraising & Individual Membership Growth Expert (Manvendra Foundation)
Project Description:
The Manvendra Foundation (Consortium for Equality & Human Dignity) is launching a massive retail fundraising and membership campaign. Our goal is to build a base of 50 Lakh members over the next 5 years. We are looking for a Retail Fundraising Specialist to design and execute strategies that convert the general public into active "Ally Members" and recurring small-ticket donors.
The Mission:
We advocate for the marginalized—specifically LGBTQ+ individuals, Persons with Disabilities (PWD), and Women. Retail fundraising for us isn't just about money; it’s about building a "force of numbers" to drive social change.
Your Objectives:
Recurring Donation Model: Design a "Micro-Donation" framework (e.g., "Join for ₹500" or "Monthly Ally Subscription") that appeals to the masses.
Membership Conversion Funnel: Create the digital journey that takes a social media follower and turns them into a registered, fee-paying member.
Crowdfunding & Social Campaigns: Launch "cause-based" retail campaigns that go viral and encourage small-scale sharing and giving.
Retention Strategy: Develop automated communication (email/WhatsApp) to keep individual members engaged and ensure their recurring support.
Required Skills:
B2C Digital Marketing: Expert in social media advertising and conversion optimization.
Retail Fundraising Experience: Proven success in crowdfunding or small-donor acquisition for NGOs.
Community Building: Experience in managing large-scale membership databases or digital communities.
Copywriting: Ability to write high-impact, emotional "calls to action" that resonate with the common man.
Budget & Terms:
Fixed + Performance Based: We prefer a model that rewards successful membership growth and fund acquisition.
Initial Phase: 3 Months with an option to extend based on the volume of members added
Retail Fundraising & Individual Membership Growth Expert (Manvendra Foundation)
Project Description:
The Manvendra Foundation (Consortium for Equality & Human Dignity) is launching a massive retail fundraising and membership campaign. Our goal is to build a base of 50 Lakh members over the next 5 years. We are looking for a Retail Fundraising Specialist to design and execute strategies that convert the general public into active "Ally Members" and recurring small-ticket donors.
The Mission:
We advocate for the marginalized—specifically LGBTQ+ individuals, Persons with Disabilities (PWD), and Women. Retail fundraising for us isn't just about money; it’s about building a "force of numbers" to drive social change.
Your Objectives:
Recurring Donation Model: Design a "Micro-Donation" framework (e.g., "Join for ₹500" or "Monthly Ally Subscription") that appeals to the masses.
Membership Conversion Funnel: Create the digital journey that takes a social media follower and turns them into a registered, fee-paying member.
Crowdfunding & Social Campaigns: Launch "cause-based" retail campaigns that go viral and encourage small-scale sharing and giving.
Retention Strategy: Develop automated communication (email/WhatsApp) to keep individual members engaged and ensure their recurring support.
Required Skills:
B2C Digital Marketing: Expert in social media advertising and conversion optimization.
Retail Fundraising Experience: Proven success in crowdfunding or small-donor acquisition for NGOs.
Community Building: Experience in managing large-scale membership databases or digital communities.
Copywriting: Ability to write high-impact, emotional "calls to action" that resonate with the common man.
Budget & Terms:
Fixed + Performance Based: We prefer a model that rewards successful membership growth and fund acquisition.
Initial Phase: 3 Months with an option to extend based on the volume of members added