Decons Energy End-to-End Website Redesign & Optimization

Job ID: 40131573

Budget: $5,000 – $10,000 USD

Job Title

Full Stack Web Developer (Front-End / Back-End) with UI/UX & Technical SEO Expertise – Website Redesign (End-to-End)

Project Overview

We are exploring the possibility of working with a highly skilled full stack web developer who can lead a complete website redesign from start to finish. This role requires strong expertise across front-end and back-end development, UI/UX design, site architecture, and technical SEO implementation.

Our website represents Decons Energy, and the goal is to modernize the site to improve usability, performance, engagement, brand recognition, trust, and long-term scalability. We are open to using WordPress as the CMS, provided the final build is highly customizable, performance-optimized, and not limited by rigid templates.

This is an opportunity to build a high-quality, scalable website with long-term growth in mind.

Key Goals & Objectives

Some of our primary goals include:

A modern website redesign with improved usability, performance, and user engagement

A clearer and more scalable structure for Decons Energy’s services, with flexibility to add new services over time

A dedicated blog/content section to support updates, thought leadership, and SEO growth

If using WordPress:

A highly customized WordPress build

A quality theme/template may be used as a foundation, but it must be significantly tailored (custom layouts, styling, components, and functionality)

Technical SEO implemented from the ground up, including:

Clean, semantic front-end code

Crawlability and proper indexing

Core Web Vitals optimization (LCP, CLS, INP)

Page speed and performance best practices

SEO-friendly site architecture

Basic backlink-readiness and SEO best practices (no spam tactics)

Strong emphasis on site reliability, security, and performance

Replacement of most existing stock (Shutterstock) imagery with our own original images, improving authenticity, brand trust, and recognition

Ongoing post-launch support, including:

Bug fixes

Performance monitoring

General maintenance and upkeep

Training or documentation, allowing us to confidently:

Access the WordPress backend

Make minor content updates or layout changes independently

Scope of Work

The selected freelancer will be responsible for:

End-to-end website redesign and development

Front-end development (responsive UI, modern design, accessibility best practices)

Back-end development (CMS setup, custom functionality, performance optimization)

UI/UX design collaboration or execution (wireframes, layout decisions, user flows)

Site architecture planning and implementation

Technical SEO setup and validation

Performance optimization and testing across devices and browsers

CMS configuration and customization (WordPress or alternative, if proposed)

Content structure setup (services, blog, future expansion)

Post-launch support and optional maintenance plan

Required Skills & Experience

Proven experience as a Full Stack Web Developer

Strong front-end skills (HTML, CSS, JavaScript; modern frameworks a plus)

Strong back-end experience (WordPress, PHP, or comparable CMS/frameworks)

Demonstrated experience building custom WordPress sites beyond basic templates

Solid understanding of UI/UX principles and conversion-focused design

Hands-on experience with technical SEO implementation

Performance optimization experience (Core Web Vitals, caching, image optimization, clean code)

Experience launching production-ready, scalable websites

Ability to explain technical decisions clearly and collaborate effectively

Nice-to-Have Skills

Experience in energy, power generation, construction, or industrial-related industries

Familiarity with accessibility standards (WCAG)

Experience setting up analytics, tracking, or SEO tools

Ongoing maintenance or retainer-based support availability