Shopify CRO & Frontend Optimization

Diagnose (what’s the situation?)

I run a Shopify store (mentract.com) selling men’s compression wear.
We’re driving traffic via Meta Ads, but we’re experiencing:
• High bounce rates from ad landings
• Visitors leaving within seconds
• Some users spending long time on the product page but not converting
• Occasional JavaScript errors on the product page

The product itself performs well in ads, so the issue is website structure, clarity, CRO, and possible technical bugs.

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Strategy (what do I need?)

I’m looking for an experienced Shopify CRO & frontend specialist who can:
• Improve above-the-fold clarity on the product page
• Align ad messaging with landing page content
• Reduce friction and increase Add-To-Cart rate
• Identify and fix any JavaScript or theme-related errors
• Optimize the product page for mobile-first conversions

This is not a redesign, but a performance optimization.

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Action Plan (what needs to be done)

Scope of work:
• Review and optimize product page structure (hero section, copy, CTA placement)
• Improve message match (ads → landing page)
• Add conversion-focused elements (trust, reassurance, sizing clarity)
• Check and fix JavaScript errors on product page
• Optimize mobile UX & speed
• Ensure sticky ATC works properly
• Advise on cookie banner behavior (avoid interrupting sessions)

Platform:
• Shopify
• Existing theme (no theme change)

Deliverables:
• Updated product page (live or staging)
• Clear explanation of changes made
• CRO best practices applied
• No unnecessary apps unless justified

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Who I’m looking for:
• Proven Shopify experience
• Strong CRO knowledge (e-commerce)
• Comfortable editing theme code (Liquid / JS / CSS)
• Performance-focused, not “design-only”

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Budget:

Flexible — happy to pay for quality work.

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Bonus (optional but preferred):
• Experience with Meta Ads landing page optimization
• Previous e-commerce CRO case studies