Marketplace App Feasibility & Finance

I’m preparing to launch a two-sided marketplace app for home services and maintenance across the UAE, covering everything from cleaning, plumbing, and electrical work to general repairs, carpentry, AC cleaning, and all-round handyman support. The product will be released on both iOS and Android, so the numbers and assumptions must reflect a truly mobile-first approach.

What I need from you is a rigorous, investor-ready feasibility study paired with a dynamic financial model. The study should validate market appetite, map out the competitive landscape, and size the opportunity specifically within the UAE. From there, the model must translate each operational detail—service commissions, provider payouts, marketing spend, platform upkeep—into defensible five-year projections.

Please include:

A. Market Analysis
UAE home services market overview
Market size and growth trends
Customer demand analysis
Competitor analysis
Competitive positioning
SWOT analysis
Market opportunities and risks
B. Business Model Assessment
Marketplace business model evaluation
Revenue stream analysis
Commission structure assessment
Supplier acquisition strategy
Customer acquisition strategy
Pricing strategy review
Scalability assessment
C. Financial Feasibility Study
The consultant shall prepare a detailed financial feasibility study including:
Startup costs
Technology development costs
Licensing and regulatory costs
Staffing requirements
Office and operational costs
Marketing and customer acquisition costs
Supplier acquisition costs
Working capital requirements
Funding requirements
D. Five-Year Financial Model
A detailed Excel-based financial model covering:
Revenue Forecast
Customer growth projections
Downloads forecast
Registered users forecast
Monthly active users forecast
Order volume forecast
Average order value forecast
Commission revenue forecast
Additional revenue streams
Cost Forecast
Customer Acquisition Cost (CAC)
Supplier Acquisition Cost (SAC)
Marketing expenses
Payroll costs
Technology costs
Administrative expenses
General and overhead expenses
Financial Statements
Profit & Loss Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Customer Lifetime Value (CLTV)
CAC Payback Period
Contribution Margin
Gross Margin
EBITDA
Net Profit Margin
Break-even Analysis
Return on Investment (ROI)
Internal Rate of Return (IRR)
Net Present Value (NPV)
E. Funding Analysis
The consultant shall recommend:
Initial funding requirements
Funding rounds required over five years
Equity dilution scenarios
Investor return projections
Valuation assumptions
F. Scenario Analysis
Prepare at minimum:
Conservative Case
Base Case
Aggressive Growth Case

• Financial outputs: detailed P&L, cash-flow, balance sheet, break-even timeline, and sensitivity scenarios (best, base, worst).
• Dashboard: an Excel or Google Sheets model with inputs clearly separated from calculations so investors can toggle variables.

Acceptance criteria: every figure is sourced or justifiable, all formulas are traceable, and the resulting document is coherent enough to drop straight into a pitch deck.

If you’ve built feasibility studies or financials for marketplace or on-demand apps before—especially in MENA—let me know; that experience will help us move quickly.