Financial Analysis of a company (Netflix)

There is clearly some disagreement about the financial situation of Netflix (NFLX). Consequently, a more in-depth analysis (over the last 5 years) is called for.

1) Executive summary:
Review and select the most important facts and figures about Netflix, which, in your opinion, will enable a reasonably educated person to understand in which financial position Netflix is right now. Perform the same for Netflix’s earnings situation. Provide evidence for any and all claims you make.

2) Performance review:
a. How is Netflix performing right now? Would you say that Netflix is earning adequate returns? Why or why not?
b. How has Netflix’s performance changed over the last years? Why or why not? Which metric do think is most meaningful for this purpose? Why?

3) Liquidity review:
a. How is the liquidity of Netflix right now? Would you say that Netflix is liquid enough / too liquid? Why or why not?
b. Has Netflix’s liquidity changed over the last years? Why or why not? Which metric do think is most meaningful for this purpose? Why?

4) Capital structure review:
a. Provide an overview of Netflix’s current capital structure and additionally identify anything out of the ordinary.
b. Analyze all material (!) changes in Netflix’s capital structure over the last 5 years.
c. If you were Netflix’s financial advisor, what would you recommend?

5) Dividend policy review:
a. Provide an overview of Netflix’s dividend policy of the last 5 years.
6) Risk review:

a. Find out Netflix’s CAPM beta coefficient and provide an interpretation.
b. Compare Netflix’s CAPM efficient to the beta of its main competitor and explain in detail:
i. how you selected the main competitor
ii. Which of the 2 firms is the riskier investment in your opinion? Why?