E-Commerce Cost Analysis Model

I’m preparing a full revenue model for a new e-commerce launch and need a finance professional who can build it from the ground up. The priority is a solid cost analysis that digs deep into two areas: our marketing spend and the day-to-day operational costs that will keep the store running. We don’t have usable data yet, so the first step will be gathering reliable benchmarks and primary figures for CAC, ROAS, warehousing, fulfilment, payment-gateway fees, customer support, and any other recurring expense you know typically hides in the margins of an online retail P&L. Once the inputs are gathered, I want them woven into a dynamic model (Excel or Google Sheets is fine) that projects cash flow, contribution margin, and breakeven points under best-, likely-, and worst-case scenarios.

Deliverables
• A documented data-gathering brief showing sources and assumptions
• A fully linked spreadsheet with separate tabs for assumptions, calculations, and scenario outputs
• A concise walkthrough (video or live call) so I can maintain and iterate the model myself

If you’ve built revenue frameworks for D2C or marketplace startups before and are comfortable owning the entire data collection process, let’s talk.