'Revamping 'AUGMENT' Brand - Design & UX'

‘AUGMENT’ BRAND DESIGN - FREELANCER BRIEF

Our client is refreshing their current brand and how it appears in their website and online app. We want a freelance designer with strong design skills, and a solid understanding of UX and how the designed components will make sense for both developers to follow and users to appreciate, to create a series of brand refreshed assets in Figma for client review and approval.

The refreshed designs will be an extension of a new sales deck our clients have built in figma that is still in progress - however the look is close but the evolving brand initiative now needs some final refinements and realizations to make it understandable and applicable to future developers and consumer audiences.

The scope of this work involves:

- Creating a Brand Guide in FIgma (specific content elements and pages detailed below)
- Logo variations and usage (revised logo currently in progress)
- Color palette, in both light and dark mode variations (when approved become part of the brand guide build)
- Font recommendations (when approved become part of the brand guide build)
- Color palette, in both light and dark mode variations (when approved become part of the brand guide build)
- Button styles, states and border radius rules (when approved become part of the brand guide build)
- Design accent elements such as lines, arrows, basic chart styles etc (when approved become part of the brand guide build)
- Container styles and states (when approved become part of the brand guide build)
- Page background styles, states and patterns (when approved become part of the brand guide build)
- Imagery treatment rules and style suggestions (when approved become part of the brand guide build)


Page Samples to illustrate the usage of the above (asset mock ups):

- A mock up of the dashboard page and menu system of the product on both desktop and mobile showing the new guidelines in use
- Empty states artwork and examples
- Error states examples
- 404 Page Artwork



Other Details to consider please:



- Mostly light on dark appearance
- Bright green as primary accent
- Designer will get access to the sales deck in figma for a starting point and reference
- specific text to be provided, designer to use lorem Ipsum in preferred fonts in the meantime
- Mandatory inclusions in table of contents include (10-15 pages, in Figma):
Brand promise, values, and voice (3 pages approx?)
Logo variations and usage rules (1-3 pages)
Typography (1-2 pages)
Color palette, in both light and dark mode variations (1-2 pages)
Buttons and border radius rules (1 page)
Misc design elements (1-2 pages?)
Patterns and backgrounds (1-2 pages?)
Imagery treatment rules or artwork style suggestions (1-2 pages?)


This project needs to be completed in 2 weeks.
Current client site is https://www.augment.market/