Luxury Wellness Ecommerce Homepage Redesign
Budget: $250 – $750 USD
Superoom – Homepage Redesign Project Brief
Mandatory Submission Requirement — Read Before Applying
To be considered, you must provide:
A Figma mockup showing your proposed redesign of the Superoom homepage so we assess design direction.
A live, view-only Figma link (no “request access” links).
Only applicants who submit a Figma mockup and live link will be assessed.
Submissions without this will be automatically ignored.
If willing to submit this please reach out and we will share a folder with you of assets.
Project Overview
Superoom is a premium, science-led wellness brand producing clinical-grade functional mushroom formulas. We are redesigning our homepage to elevate brand authority, strengthen conversion, and visualise our positioning — clinical potency meets modern luxury wellness. The homepage must feel premium, editorial, minimal, and deeply considered, inspired by Chanel, Tom Ford, Aesop, Augustinus Bader, and luxury boutique wellness brands.
Objective
Design a homepage that:
Instantly communicates Superoom’s luxury–science identity
Drives exploration of products, science, and story
Builds trust with elegant, editorial storytelling
Features the founder narrative and “Art of the Drop” ritual
Converts seamlessly while maintaining premium aesthetics
Scope of Work
UX refinement and homepage structure
Wireframes (low → high fidelity)
Final high-end homepage design (desktop & mobile)
Microcopy guidance
Motion and interaction recommendations
Final Figma handover with dev-ready specs
Design Requirements
Homepage must include:
Cinematic, premium hero section
Science credibility (Helsinki assays, Kaapa extraction)
Product storytelling (Lion’s Mane, Reishi, Cordyceps, Chaga)
Luxury typography + deep green / black / ivory palette
Founder story integration
Subtle, elegant motion
Clear conversion pathways
Experience Requirements (Do Not Apply Unless You Meet All)
You must have:
Proven experience designing high-end or luxury e-commerce brands
(beauty, wellness, fashion, fragrance, skincare, supplements, hospitality).
Portfolio examples from premium wellness or science-backed consumer brands.
Ability to translate scientific content into clean, elevated UX.
Strong editorial aesthetic and polished visual storytelling.
Experience delivering dev-ready Figma files for DTC brands.
If you have not worked in luxury or premium wellness, please do not apply.
Deliverables
Final homepage design (desktop + mobile)
Design system improvement recommendations
Motion/interaction guide
Dev-ready Figma file + handover session
Timeline: 2-3 weeks
Budget: flat project fee.
Mandatory Submission Requirement — Read Before Applying
To be considered, you must provide:
A Figma mockup showing your proposed redesign of the Superoom homepage so we assess design direction.
A live, view-only Figma link (no “request access” links).
Only applicants who submit a Figma mockup and live link will be assessed.
Submissions without this will be automatically ignored.
If willing to submit this please reach out and we will share a folder with you of assets.
Project Overview
Superoom is a premium, science-led wellness brand producing clinical-grade functional mushroom formulas. We are redesigning our homepage to elevate brand authority, strengthen conversion, and visualise our positioning — clinical potency meets modern luxury wellness. The homepage must feel premium, editorial, minimal, and deeply considered, inspired by Chanel, Tom Ford, Aesop, Augustinus Bader, and luxury boutique wellness brands.
Objective
Design a homepage that:
Instantly communicates Superoom’s luxury–science identity
Drives exploration of products, science, and story
Builds trust with elegant, editorial storytelling
Features the founder narrative and “Art of the Drop” ritual
Converts seamlessly while maintaining premium aesthetics
Scope of Work
UX refinement and homepage structure
Wireframes (low → high fidelity)
Final high-end homepage design (desktop & mobile)
Microcopy guidance
Motion and interaction recommendations
Final Figma handover with dev-ready specs
Design Requirements
Homepage must include:
Cinematic, premium hero section
Science credibility (Helsinki assays, Kaapa extraction)
Product storytelling (Lion’s Mane, Reishi, Cordyceps, Chaga)
Luxury typography + deep green / black / ivory palette
Founder story integration
Subtle, elegant motion
Clear conversion pathways
Experience Requirements (Do Not Apply Unless You Meet All)
You must have:
Proven experience designing high-end or luxury e-commerce brands
(beauty, wellness, fashion, fragrance, skincare, supplements, hospitality).
Portfolio examples from premium wellness or science-backed consumer brands.
Ability to translate scientific content into clean, elevated UX.
Strong editorial aesthetic and polished visual storytelling.
Experience delivering dev-ready Figma files for DTC brands.
If you have not worked in luxury or premium wellness, please do not apply.
Deliverables
Final homepage design (desktop + mobile)
Design system improvement recommendations
Motion/interaction guide
Dev-ready Figma file + handover session
Timeline: 2-3 weeks
Budget: flat project fee.