Figma Homepage for Metal Center

I’m refreshing our New York metal service center’s online presence and need a polished Figma homepage that instantly speaks to contractors and small construction firms. The visual benchmark is vaynermedia.com—clean, confident, high-impact—but adapted to a blue-collar audience that values reliability and expertise.

Scope
• Single-page Figma design for the Home page
• Hero section must dominate the first fold with a strong, professional image that conveys authority
• Space for a brief weekly-blog teaser so our future posts stay visible
• Visual cues that highlight our core services and invite a deeper dive once the SEO team builds the rest of the site

What I expect
– A fully layered Figma file set up for desktop first, with smart guidance for tablet and mobile breakpoints
– Copy placeholders and royalty-free or recommended stock images that fit a construction-minded audience
– Consistent typography, color palette and iconography choices that echo the vaynermedia aesthetic without copying it
– Quick back-and-forth in Figma comments to lock down art direction before my SEO developer takes over

Deliver the design, hand over share links, and we’re ready for code.