Figma Design for High-Converting, SEO-Ready Shopify Website – True Sweet Co.
Budget: ₹1,500 – ₹12,500 INR
PROJECT OBJECTIVE (NON-NEGOTIABLE)
Design a conversion-first, premium, trust-driven ecommerce experience for True Sweet Co. that:
Clearly communicates product value in <5 seconds
Improves conversion rate (primary KPI)
Supports SEO-driven content structure
Builds strong trust in a sensitive category (diabetic/keto)
Aligns with “No to Sugar” awareness positioning (India context)
This is NOT a visual project.
This is a conversion + UX + business outcome project
PROJECT SCOPE
Pages to be Designed in Figma
Core Pages:
Homepage
Product Detail Page (PDP) – for both SKUs
Collection Page
Landing Page (Ads-focused)
About / Brand Story
Blog / Educational Page
DESIGN PRINCIPLES (MANDATORY)
The design MUST follow:
1. Conversion-First Thinking
Every section must answer:
Why should I trust this?
Why should I buy this now?
2. Information Hierarchy
User should not think.
Flow must be: Hook → Trust → Education → Proof → Action
3. Trust Over Hype
No vague claims
No gimmicks
No clutter
4. Mobile-First Design
70–80% traffic expected from mobile
Thumb-friendly UI
Clear CTA visibility
5. Premium Clean Label Aesthetic
Minimal
White space
Structured content
DETAILED PAGE-WISE EXPECTATION
1. HOMEPAGE (MOST IMPORTANT)
Goal:
Convert cold visitors → buyers
SECTION BREAKDOWN
1. Above the Fold
Goal: Immediate clarity
Must include:
Headline: “Say NO to Sugar. Switch to Clean Sweetness.”
Subtext: Clean, simple explanation
Product visual (both SKUs)
Trust badges:
1:1 Replacement
Zero Glycemic Impact
NABL Tested
Primary CTA: Shop Now
2. Problem Section (Why Sugar is Bad)
Visual + short explanation
Simple, not fear-based overload
3. Comparison Table (CRITICAL)
Sugar vs True Sweet Co.
4. Ingredient Transparency
Only 2 ingredients
No erythritol / no fillers
5. “No to Sugar” Movement Section
Subtle India relevance
Not political, but awareness-driven
6. Product Section (ONLY 2 PRODUCTS)
Sachet (entry product)
250g pouch (value product)
Must include:
Usage context
Pricing clarity
CTA
7. Social Proof
Reviews
Testimonials
Real use cases
8. Objection Handling (VERY IMPORTANT)
Taste?
Diabetes safe?
Side effects?
9. Bundles Section
Starter combo
Value packs
10. Final CTA
Strong closing section
2. PRODUCT DETAIL PAGE (PDP)
Goal:
Convert intent → purchase
Required Structure:
Product Hero
Images
Price
Variant
CTA (sticky)
Key Benefits (icons)
Why Better Than Sugar
Ingredient Breakdown
Usage Section
Tea / coffee / daily use
Social Proof
FAQ
Bundle Upsell
MUST INCLUDE:
Sticky Add to Cart (mobile + desktop)
Clear pricing hierarchy
Trust reinforcement
3. COLLECTION PAGE
Clean product grid
Filters (if needed)
Short intro (SEO-friendly)
4. LANDING PAGE (ADS)
Goal:
Max conversion
No distractions
Direct messaging
Strong CTA repetition
Minimal navigation
5. ABOUT PAGE
Brand story
Why True Sweet Co.
Mission (No to Sugar)
6. BLOG / SEO PAGE
Must be structured for:
Educational content
Keyword ranking
Internal linking to products
DESIGN SYSTEM REQUIREMENTS
Colors:
White base
Soft blue / green accents
Clean, health-focused palette
Typography:
Highly readable
Modern, premium
Components:
Buttons
Cards
Icons
Tables (comparison)
FIGMA DELIVERABLES
Must Provide:
Complete Figma file
Desktop + Mobile designs
Design system (styles + components)
Clickable prototype
WHAT TO AVOID
Template-based Shopify designs
Over-designed UI with no conversion logic
Too many animations
Cluttered layouts
SUCCESS CRITERIA
Design will be evaluated based on:
Clarity of messaging
Flow of information
Conversion potential
Trust-building effectiveness
Mobile usability
IDEAL DESIGNER PROFILE
Strong ecommerce UX experience
Shopify design background
CRO understanding
Ability to think beyond visuals
BENCHMARK (IMPORTANT)
We are inspired by competitors like:
BeyondTheSugar (good branding)
But we aim to: Be more structured, more trustworthy, and more conversion-focused
FINAL EXPECTATION
We are not looking for: A designer
We are looking for: Someone who can design a business-performing website
BONUS (OPTIONAL BUT PREFERRED)
Suggest CRO improvements
Suggest SEO content structure
Suggest AOV strategies (bundles)
Design a conversion-first, premium, trust-driven ecommerce experience for True Sweet Co. that:
Clearly communicates product value in <5 seconds
Improves conversion rate (primary KPI)
Supports SEO-driven content structure
Builds strong trust in a sensitive category (diabetic/keto)
Aligns with “No to Sugar” awareness positioning (India context)
This is NOT a visual project.
This is a conversion + UX + business outcome project
PROJECT SCOPE
Pages to be Designed in Figma
Core Pages:
Homepage
Product Detail Page (PDP) – for both SKUs
Collection Page
Landing Page (Ads-focused)
About / Brand Story
Blog / Educational Page
DESIGN PRINCIPLES (MANDATORY)
The design MUST follow:
1. Conversion-First Thinking
Every section must answer:
Why should I trust this?
Why should I buy this now?
2. Information Hierarchy
User should not think.
Flow must be: Hook → Trust → Education → Proof → Action
3. Trust Over Hype
No vague claims
No gimmicks
No clutter
4. Mobile-First Design
70–80% traffic expected from mobile
Thumb-friendly UI
Clear CTA visibility
5. Premium Clean Label Aesthetic
Minimal
White space
Structured content
DETAILED PAGE-WISE EXPECTATION
1. HOMEPAGE (MOST IMPORTANT)
Goal:
Convert cold visitors → buyers
SECTION BREAKDOWN
1. Above the Fold
Goal: Immediate clarity
Must include:
Headline: “Say NO to Sugar. Switch to Clean Sweetness.”
Subtext: Clean, simple explanation
Product visual (both SKUs)
Trust badges:
1:1 Replacement
Zero Glycemic Impact
NABL Tested
Primary CTA: Shop Now
2. Problem Section (Why Sugar is Bad)
Visual + short explanation
Simple, not fear-based overload
3. Comparison Table (CRITICAL)
Sugar vs True Sweet Co.
4. Ingredient Transparency
Only 2 ingredients
No erythritol / no fillers
5. “No to Sugar” Movement Section
Subtle India relevance
Not political, but awareness-driven
6. Product Section (ONLY 2 PRODUCTS)
Sachet (entry product)
250g pouch (value product)
Must include:
Usage context
Pricing clarity
CTA
7. Social Proof
Reviews
Testimonials
Real use cases
8. Objection Handling (VERY IMPORTANT)
Taste?
Diabetes safe?
Side effects?
9. Bundles Section
Starter combo
Value packs
10. Final CTA
Strong closing section
2. PRODUCT DETAIL PAGE (PDP)
Goal:
Convert intent → purchase
Required Structure:
Product Hero
Images
Price
Variant
CTA (sticky)
Key Benefits (icons)
Why Better Than Sugar
Ingredient Breakdown
Usage Section
Tea / coffee / daily use
Social Proof
FAQ
Bundle Upsell
MUST INCLUDE:
Sticky Add to Cart (mobile + desktop)
Clear pricing hierarchy
Trust reinforcement
3. COLLECTION PAGE
Clean product grid
Filters (if needed)
Short intro (SEO-friendly)
4. LANDING PAGE (ADS)
Goal:
Max conversion
No distractions
Direct messaging
Strong CTA repetition
Minimal navigation
5. ABOUT PAGE
Brand story
Why True Sweet Co.
Mission (No to Sugar)
6. BLOG / SEO PAGE
Must be structured for:
Educational content
Keyword ranking
Internal linking to products
DESIGN SYSTEM REQUIREMENTS
Colors:
White base
Soft blue / green accents
Clean, health-focused palette
Typography:
Highly readable
Modern, premium
Components:
Buttons
Cards
Icons
Tables (comparison)
FIGMA DELIVERABLES
Must Provide:
Complete Figma file
Desktop + Mobile designs
Design system (styles + components)
Clickable prototype
WHAT TO AVOID
Template-based Shopify designs
Over-designed UI with no conversion logic
Too many animations
Cluttered layouts
SUCCESS CRITERIA
Design will be evaluated based on:
Clarity of messaging
Flow of information
Conversion potential
Trust-building effectiveness
Mobile usability
IDEAL DESIGNER PROFILE
Strong ecommerce UX experience
Shopify design background
CRO understanding
Ability to think beyond visuals
BENCHMARK (IMPORTANT)
We are inspired by competitors like:
BeyondTheSugar (good branding)
But we aim to: Be more structured, more trustworthy, and more conversion-focused
FINAL EXPECTATION
We are not looking for: A designer
We are looking for: Someone who can design a business-performing website
BONUS (OPTIONAL BUT PREFERRED)
Suggest CRO improvements
Suggest SEO content structure
Suggest AOV strategies (bundles)