Field Services Enterprise Campaign (Field Sales, Laptop & PC Repairs)
Budget: $10 – $30 USD
This brief runs alongside the marketplace verticals brief (v2). It covers the enterprise field services motion: field sales, laptop and PC repair, POS repair, and satellite / telecom equipment installation. Different buyers, different cycle length, larger deal sizes. Keep the two pipelines separate in HubSpot.
Purpose
This brief tells you exactly which contacts to source for the US outbound email campaign. The campaign feeds an automated, personalised email and LinkedIn sequence. Bad data wastes campaign spend, so read the data quality and acceptance sections carefully. Batches that fail the checks will be rejected and require redelivery.
What we sell
Freelancer.com Enterprise delivers managed field services to enterprise customers using a global freelance workforce. We carry the SLA, the COI program, the dispatch operation and the technician quality. We have run the model live at scale: 90,000+ work orders delivered for HP across 5 countries, 5,000+ eNodeB CCTV sites installed in India, satellite link installations across Tier 2/3 markets.
This brief targets US enterprise buyers who buy managed field services as a program. We compete with Compucom, Unisys, Stefanini, NTT Data and the Tier 1 MSPs, but with a more flexible cost structure and global delivery reach.
Channel and volume
Email, mobile and LinkedIn
Daily target: 50 verified enterprise contacts per business day.
Steady state: 250 per week, approximately 1,000 per month.
Enterprise outbound runs at lower volume than the marketplace motion (which targets 100 / day) because the bar is higher: senior buyers at $1B+ companies.
Initial proof batch: first 50 contacts delivered day one. We QA that batch end-to-end before greenlighting the daily cadence.
Quality over quantity. Deliver 30 contacts that pass every check rather than 50 with rejects. Enterprise rejects are very costly because the same buyer cannot be re-engaged for 6+ months.
1. Verticals to target
Source contacts ONLY from companies that fall cleanly into one of these four verticals. If a company spans more than one, pick the dominant one. If the fit is ambiguous, drop the contact and move on.
- Field Sales
B2B field sales reps selling client's product or service in person to businesses. Includes door-to-door SMB sales, route-based reseller programs, payment acquisition, telecom and energy commercial sales, food service supply, and SaaS field reps.
PhonePe-style payment field sales, Square Field Sales, Toast outside sales, Yelp local sales, Constellation Energy commercial, ADP, Heartland Payments, Worldpay, Shift4, Clover field reps
- Laptop & PC Repairs
Onsite, in-home, and in-office laptop, desktop and printer break-fix. Includes warranty repairs, hardware swaps, motherboard and screen replacements, imaging, deskside support, parts handling and return logistics.
Lenovo, Dell, Acer, ASUS, MSI, Brother, Canon, Lexmark, Ricoh, Konica Minolta, Asurion, Encompass, NSI Industries, Service Net, Compucom, Unisys, Stefanini, NTT Data, Decisive Group
Please see attached file for full brief.
Purpose
This brief tells you exactly which contacts to source for the US outbound email campaign. The campaign feeds an automated, personalised email and LinkedIn sequence. Bad data wastes campaign spend, so read the data quality and acceptance sections carefully. Batches that fail the checks will be rejected and require redelivery.
What we sell
Freelancer.com Enterprise delivers managed field services to enterprise customers using a global freelance workforce. We carry the SLA, the COI program, the dispatch operation and the technician quality. We have run the model live at scale: 90,000+ work orders delivered for HP across 5 countries, 5,000+ eNodeB CCTV sites installed in India, satellite link installations across Tier 2/3 markets.
This brief targets US enterprise buyers who buy managed field services as a program. We compete with Compucom, Unisys, Stefanini, NTT Data and the Tier 1 MSPs, but with a more flexible cost structure and global delivery reach.
Channel and volume
Email, mobile and LinkedIn
Daily target: 50 verified enterprise contacts per business day.
Steady state: 250 per week, approximately 1,000 per month.
Enterprise outbound runs at lower volume than the marketplace motion (which targets 100 / day) because the bar is higher: senior buyers at $1B+ companies.
Initial proof batch: first 50 contacts delivered day one. We QA that batch end-to-end before greenlighting the daily cadence.
Quality over quantity. Deliver 30 contacts that pass every check rather than 50 with rejects. Enterprise rejects are very costly because the same buyer cannot be re-engaged for 6+ months.
1. Verticals to target
Source contacts ONLY from companies that fall cleanly into one of these four verticals. If a company spans more than one, pick the dominant one. If the fit is ambiguous, drop the contact and move on.
- Field Sales
B2B field sales reps selling client's product or service in person to businesses. Includes door-to-door SMB sales, route-based reseller programs, payment acquisition, telecom and energy commercial sales, food service supply, and SaaS field reps.
PhonePe-style payment field sales, Square Field Sales, Toast outside sales, Yelp local sales, Constellation Energy commercial, ADP, Heartland Payments, Worldpay, Shift4, Clover field reps
- Laptop & PC Repairs
Onsite, in-home, and in-office laptop, desktop and printer break-fix. Includes warranty repairs, hardware swaps, motherboard and screen replacements, imaging, deskside support, parts handling and return logistics.
Lenovo, Dell, Acer, ASUS, MSI, Brother, Canon, Lexmark, Ricoh, Konica Minolta, Asurion, Encompass, NSI Industries, Service Net, Compucom, Unisys, Stefanini, NTT Data, Decisive Group
Please see attached file for full brief.