Minimalist T-Shirt and Sweatshirt Designs
Budget: $250 – $750 USD
Creative Brief: Minimalist Soccer-Inspired Merch — “Aaron Herrera / #7”
Project Purpose
Create a minimalist merch line of T-shirts, sweatshirts, and hats with strong visual simplicity and cultural pride, built around:
• Aaron Herrera (Guatemalan + DC United soccer player)
• Jersey number 7
• Guatemalan heritage and identity
• Catchphrases like: “Desde las raíces de Guatemala” (From the roots of Guatemala)
The aesthetic must appeal to modern soccer fans, especially between ages 18–35, who want clean, wearable, and culturally rooted merch — not just a team jersey.
Product Line
1. T-Shirt ( back, or pocket prints)
2. Sweatshirts (oversized back prints, clean front) or right or left upper chest print (think of pocket print)
3. Hats (embroidered phrases, small iconography, or number, Guatemala’s Bird emblem could be could it’s a Quetzal
Design Style
• Minimalist line work or typographic-focused
• Neutral tones (white, beige, charcoal, black, deep red, light blue)
• Pops of burnt orange or turquoise to reflect Guatemalan flag/culture
• Avoid clutter — strong spacing, balanced layout
⸻
Design Elements
Your freelancers should create variations combining:
Key Themes
• Soccer identity (subtle — not literal soccer balls)
• Heritage / roots (e.g. “Desde las raíces de Guatemala”)
• #7 (Aaron Herrera’s number)
• Guatemala symbols (Quetzal bird, flag stripes, volcano outlines — kept subtle and minimal)
Catchphrase Examples
• Desde las raíces de Guatemala (From the roots of Guatemala)
• Defensor número 7 (Defender Number 7)
• La sangre es Guatemalteca (The blood is Guatemalan)
• Capital Defender
• RAÍZ 7 (bold short version, great for hats)
• Por mi gente, por mi tierra (For my people, for my land)
-You can have creative control on this^)
Deliverables
For each design:
• High-resolution PNG
• Vector file (.AI or .SVG)
• Flat mockup on T-shirt, sweatshirt, and hat
• Version with and without background
• Optional: embroidery-ready file for hat designs
Target Audience
• Guatemalan soccer fans
• DC United fans
• Streetwear lovers into minimalist styles
• Ages 18–35, primarily U.S.-based with Latin American heritage
Project Milestones
• First 3 design concepts
• Revisions + final mockups
• Production-ready files
Date TBD
Whatever looks great / is chosen will be used!
Project Purpose
Create a minimalist merch line of T-shirts, sweatshirts, and hats with strong visual simplicity and cultural pride, built around:
• Aaron Herrera (Guatemalan + DC United soccer player)
• Jersey number 7
• Guatemalan heritage and identity
• Catchphrases like: “Desde las raíces de Guatemala” (From the roots of Guatemala)
The aesthetic must appeal to modern soccer fans, especially between ages 18–35, who want clean, wearable, and culturally rooted merch — not just a team jersey.
Product Line
1. T-Shirt ( back, or pocket prints)
2. Sweatshirts (oversized back prints, clean front) or right or left upper chest print (think of pocket print)
3. Hats (embroidered phrases, small iconography, or number, Guatemala’s Bird emblem could be could it’s a Quetzal
Design Style
• Minimalist line work or typographic-focused
• Neutral tones (white, beige, charcoal, black, deep red, light blue)
• Pops of burnt orange or turquoise to reflect Guatemalan flag/culture
• Avoid clutter — strong spacing, balanced layout
⸻
Design Elements
Your freelancers should create variations combining:
Key Themes
• Soccer identity (subtle — not literal soccer balls)
• Heritage / roots (e.g. “Desde las raíces de Guatemala”)
• #7 (Aaron Herrera’s number)
• Guatemala symbols (Quetzal bird, flag stripes, volcano outlines — kept subtle and minimal)
Catchphrase Examples
• Desde las raíces de Guatemala (From the roots of Guatemala)
• Defensor número 7 (Defender Number 7)
• La sangre es Guatemalteca (The blood is Guatemalan)
• Capital Defender
• RAÍZ 7 (bold short version, great for hats)
• Por mi gente, por mi tierra (For my people, for my land)
-You can have creative control on this^)
Deliverables
For each design:
• High-resolution PNG
• Vector file (.AI or .SVG)
• Flat mockup on T-shirt, sweatshirt, and hat
• Version with and without background
• Optional: embroidery-ready file for hat designs
Target Audience
• Guatemalan soccer fans
• DC United fans
• Streetwear lovers into minimalist styles
• Ages 18–35, primarily U.S.-based with Latin American heritage
Project Milestones
• First 3 design concepts
• Revisions + final mockups
• Production-ready files
Date TBD
Whatever looks great / is chosen will be used!
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Graphic Design
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Branding
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