Femme Gothic Streetwear Collection -- 2
Budget: $10 – $30 USD
I'm seeking a creative and skilled fashion designer to develop a femme gothic streetwear clothing line. The collection will include hoodies, mid-thigh shorts or basketball shorts, t-shirts, sweaters, socks, and cropped shirts and hoodies
Brand Identity (Core Meaning)
MADchaotic = controlled madness + beautiful chaos + emotional intensity.
Core Theme:
Control vs Chaos
Beauty in destruction
Emotional imbalance turned into art
Feminine power + dark energy
Warped reality / distorted perception
-The brand represents:
Mastering the art of design — one face at a time.
- Brand Personality
Tell your designer the brand should feel:
Emotionally intense
Dark feminine
Chaotic but controlled
Warped / distorted
Edgy streetwear
Gothic but modern
Vulnerable + powerful
Slightly unbalanced energy
Keywords: Femme gothic / distorted / raw / obsessive / artistic / rebellious / dramatic.
- Color Palette
Primary colors:
Black (main base)
Ash gray
Blood maroon red
White accents
Optional accents:
Faded red
Washed black
Smoke gray
- Nothing bright or colorful — always muted + dark.
- Typography
Gothic fonts
Warped text styles
Distorted lettering
Slightly unbalanced layout
Clean bold streetwear font for secondary text
Text style rules:
Slightly off-center placement sometimes
Stretched or distorted text
Minimal but strong wording
- Visual Style
Your designer should use:
Warped visuals
Distorted faces
Linework art
Red paint splatter
Emotional imagery
Grunge textures
High contrast graphics
Streetwear layout (Rue21 / Pac Sun vibe)
Visual emotion:
Tension
Obsession
Power
Chaos becoming control
-Clothing Direction
Main pieces:
Graphic tees
Long sleeves
Streetwear shirts
Cotton basketball shorts
Future: hoodies
Layout style:
Front = brand text / concept words
Back = main artwork
Collar = small MADchaotic logo
- Brand Text / Phrases
Approved direction:
Brand Name:
MADchaotic (exact styling)
Tagline:
Mastering the Art of Design — One Face at a Time
Slogan Direction:
Controlled Madness
Beautiful Chaos
Unbalanced Energy
Lose Control / Find Power
(Designer can use variations of these)
- Logo Direction
"MADchaotic" text logo
Visibly warped or distorted
Balanced but chaotic feeling
Works in black/white
Minimal but bold
- Brand Aesthetic Category
Tell designer:
Femme Gothic Streetwear Dark feminine + emotional chaos + modern street fashion.
- Target Audience
Young adults (16–30)
Streetwear crowd
Alternative / edgy fashion lovers
People who feel intense emotions
Creative personalities
-Brand Mission
Turning emotional chaos into wearable art.
- What You Give The Designer
You now hand them:
Brand identity
Colors
Fonts direction
Visual mood
Logo direction
Clothing layout
Target audience
Emotion of brand
Tagline + phrases
That’s full creative direction.
T-Shirt Layout
FRONT (Chest Area)
Choose ONE per design:
Option A — Logo Focus
MADchaotic text centered
Slightly warped/distorted
Medium size
Option B — Small Chest Logo
Small MADchaotic on left chest
Minimal clean look
Option C — Concept Words
Examples:
Controlled Madness
Beautiful Chaos
Unbalanced Energy
BACK (Main Graphic Zone — Primary Focus)
This is the statement piece.
Large distorted face artwork
Linework art / emotional visuals
Red paint splatter accents
High contrast graphics
Text Placement:
Tagline under graphic
“Mastering the Art of Design — One Face at a Time”
OR
Text above + graphic below (streetwear style)
COLLAR / UPPER BACK
Small MADchaotic text
Clean + minimal
Signature placement for brand identity
- SLEEVE DESIGN (NEW — Important)
- Purpose:
Adds detail + makes pieces feel premium streetwear.
Left Sleeve Options
Choose one style per design:
Option A — Vertical Text
MADchaotic running vertically
Gothic or distorted font
Option B — Small Symbol
Brand icon
Distorted face mini graphic
Chaos symbol
Option C — Paint Detail
Red paint splatter accent
Right Sleeve Options
Option A — Concept Word
Chaos
Control
MAD
Unbalanced
Option B — Linework Graphic
Small distorted face
Abstract line art
Option C — Minimal Clean
No design (for balance)
Sleeve Rules:
Keep simple
Not oversized graphics
Support the shirt — not overpower it
Mostly black + white + red accents
- Long Sleeve Layout
Same as tee PLUS:
Text running down one sleeve
Abstract linework down the other sleeve
More room for chaos textures
- Basketball Shorts Layout
Front:
Small MADchaotic logo on one leg
Side Panel:
Vertical text OR graphic strip
Bottom Leg:
Small warped symbol or text
- Consistency Rules (Tell Designer)
Back graphic = always main focus
Sleeves = detail + identity
Front = minimal
Dark base colors only
High contrast visuals
Slight distortion allowed in placement
i have refence pictures and i have a already printed logo.Think of this like — you don’t just want designs on clothes, you want brand recognition + ownership energy.
You want people to wear identity, not just graphics.
You want:
- “This is my MADchaotic hoodie.”
- “This a Rayy design.”
- Brand first, design second.
That’s a different level — and we can build that.
Let’s lock this in.
- MADchaotic → From Design to Identity Brand
You need 3 things:
Visual ownership (your pictures become recognizable)
Brand presence on every piece
Signature elements people associate with YOU
We’ll structure this.
- STEP 1 — Turn Your Pictures Into “Signature Visual Language”
Right now they’re just images.
We make them → MADchaotic art style.
Tell your designer to convert all your pictures into:
- Consistent Art Treatment
Every graphic must follow the same rules:
Distorted / warped effect
High contrast black & white base
Red accent (paint splatter or highlight)
Linework overlay
Slight glitch or unbalanced feel
- Even different pictures should feel like the same universe.
Why:
Nike = swoosh style
Chrome Hearts = gothic crosses
You = distorted emotional faces.
This makes people recognize your work instantly.
- Visual Rule:
Every image must look MADchaotic even without the logo.
That’s brand power.
- STEP 2 — Brand First Placement Strategy
This is how people start saying:
“I got this from MADchaotic.”
Mandatory Branding On EVERY Piece:
- Neck Tag / Collar Print (VERY IMPORTANT)
MADchaotic logo inside collar
Custom brand tag
Signature brand identity
This alone makes people say your brand name.
- Exterior Signature Placement
Pick ONE consistent spot:
Upper back below collar
Sleeve near wrist
Bottom hem tag
This becomes your “stamp”.
- Small Visible Logo
Even with big art — always include:
Small MADchaotic somewhere visible
Not hidden
No exceptions.
- STEP 3 — “Rayy Design” Identity System
You want personal credit like designers get.
We create:
“Rayy Signature System”
Add on clothing:
“A Rayy Design”
“Designed by Rayy”
“Rayy Original”
Placement ideas:
Inside tag
Small print near graphic
Sleeve detail
Now people say:
- “This a Rayy design.”
That’s personal brand ownership.
- STEP 4 — Create Signature Brand Symbols
This is HUGE for recognition.
Your designer should create:
MADchaotic Symbol Set:
Distorted face icon
Chaos symbol
Warped heart
Abstract emotional mark
MAD monogram
These repeat across pieces.
People start recognizing them.
- STEP 5 — Build “Brand Energy” Not Just Product
You want emotional connection.
Define what wearing MADchaotic means:
Identity of wearer:
Emotionally intense
Creative
Chaotic but controlled
Dark feminine energy
Different from everyone else
People buy identity.
- STEP 6 — Naming Strategy (Very Important)
You should always refer to pieces like:
MADchaotic Hoodie
MADchaotic Tee
Rayy Design Series
Controlled Madness Drop
Not:
- graphic shirt
- face design shirt
Always brand name first.
- Final Structure For Your Clothing
Tell designer:
Every piece must include:
- MADchaotic logo
- Signature visual style
- Consistent art treatment
- Brand placement
- Rayy design credit
-Signature symbol
That makes it a brand.
- Reality Check (Big Brand Secret)
Why people say “American Eagle hoodie”:
Consistent branding
Clear identity
Signature placement
Recognizable style
Strong name repetition
We’re building the same system.
here is the link to my pintrest board of ideas
https://pin.it/6U5kWtE2R
.. i have these mockups i had created with AI and i really enjoy the overall asethetic and the art, jus wanna change it up and make it more personal.. these are the AI Mockups and my overall logo.
Brand Identity (Core Meaning)
MADchaotic = controlled madness + beautiful chaos + emotional intensity.
Core Theme:
Control vs Chaos
Beauty in destruction
Emotional imbalance turned into art
Feminine power + dark energy
Warped reality / distorted perception
-The brand represents:
Mastering the art of design — one face at a time.
- Brand Personality
Tell your designer the brand should feel:
Emotionally intense
Dark feminine
Chaotic but controlled
Warped / distorted
Edgy streetwear
Gothic but modern
Vulnerable + powerful
Slightly unbalanced energy
Keywords: Femme gothic / distorted / raw / obsessive / artistic / rebellious / dramatic.
- Color Palette
Primary colors:
Black (main base)
Ash gray
Blood maroon red
White accents
Optional accents:
Faded red
Washed black
Smoke gray
- Nothing bright or colorful — always muted + dark.
- Typography
Gothic fonts
Warped text styles
Distorted lettering
Slightly unbalanced layout
Clean bold streetwear font for secondary text
Text style rules:
Slightly off-center placement sometimes
Stretched or distorted text
Minimal but strong wording
- Visual Style
Your designer should use:
Warped visuals
Distorted faces
Linework art
Red paint splatter
Emotional imagery
Grunge textures
High contrast graphics
Streetwear layout (Rue21 / Pac Sun vibe)
Visual emotion:
Tension
Obsession
Power
Chaos becoming control
-Clothing Direction
Main pieces:
Graphic tees
Long sleeves
Streetwear shirts
Cotton basketball shorts
Future: hoodies
Layout style:
Front = brand text / concept words
Back = main artwork
Collar = small MADchaotic logo
- Brand Text / Phrases
Approved direction:
Brand Name:
MADchaotic (exact styling)
Tagline:
Mastering the Art of Design — One Face at a Time
Slogan Direction:
Controlled Madness
Beautiful Chaos
Unbalanced Energy
Lose Control / Find Power
(Designer can use variations of these)
- Logo Direction
"MADchaotic" text logo
Visibly warped or distorted
Balanced but chaotic feeling
Works in black/white
Minimal but bold
- Brand Aesthetic Category
Tell designer:
Femme Gothic Streetwear Dark feminine + emotional chaos + modern street fashion.
- Target Audience
Young adults (16–30)
Streetwear crowd
Alternative / edgy fashion lovers
People who feel intense emotions
Creative personalities
-Brand Mission
Turning emotional chaos into wearable art.
- What You Give The Designer
You now hand them:
Brand identity
Colors
Fonts direction
Visual mood
Logo direction
Clothing layout
Target audience
Emotion of brand
Tagline + phrases
That’s full creative direction.
T-Shirt Layout
FRONT (Chest Area)
Choose ONE per design:
Option A — Logo Focus
MADchaotic text centered
Slightly warped/distorted
Medium size
Option B — Small Chest Logo
Small MADchaotic on left chest
Minimal clean look
Option C — Concept Words
Examples:
Controlled Madness
Beautiful Chaos
Unbalanced Energy
BACK (Main Graphic Zone — Primary Focus)
This is the statement piece.
Large distorted face artwork
Linework art / emotional visuals
Red paint splatter accents
High contrast graphics
Text Placement:
Tagline under graphic
“Mastering the Art of Design — One Face at a Time”
OR
Text above + graphic below (streetwear style)
COLLAR / UPPER BACK
Small MADchaotic text
Clean + minimal
Signature placement for brand identity
- SLEEVE DESIGN (NEW — Important)
- Purpose:
Adds detail + makes pieces feel premium streetwear.
Left Sleeve Options
Choose one style per design:
Option A — Vertical Text
MADchaotic running vertically
Gothic or distorted font
Option B — Small Symbol
Brand icon
Distorted face mini graphic
Chaos symbol
Option C — Paint Detail
Red paint splatter accent
Right Sleeve Options
Option A — Concept Word
Chaos
Control
MAD
Unbalanced
Option B — Linework Graphic
Small distorted face
Abstract line art
Option C — Minimal Clean
No design (for balance)
Sleeve Rules:
Keep simple
Not oversized graphics
Support the shirt — not overpower it
Mostly black + white + red accents
- Long Sleeve Layout
Same as tee PLUS:
Text running down one sleeve
Abstract linework down the other sleeve
More room for chaos textures
- Basketball Shorts Layout
Front:
Small MADchaotic logo on one leg
Side Panel:
Vertical text OR graphic strip
Bottom Leg:
Small warped symbol or text
- Consistency Rules (Tell Designer)
Back graphic = always main focus
Sleeves = detail + identity
Front = minimal
Dark base colors only
High contrast visuals
Slight distortion allowed in placement
i have refence pictures and i have a already printed logo.Think of this like — you don’t just want designs on clothes, you want brand recognition + ownership energy.
You want people to wear identity, not just graphics.
You want:
- “This is my MADchaotic hoodie.”
- “This a Rayy design.”
- Brand first, design second.
That’s a different level — and we can build that.
Let’s lock this in.
- MADchaotic → From Design to Identity Brand
You need 3 things:
Visual ownership (your pictures become recognizable)
Brand presence on every piece
Signature elements people associate with YOU
We’ll structure this.
- STEP 1 — Turn Your Pictures Into “Signature Visual Language”
Right now they’re just images.
We make them → MADchaotic art style.
Tell your designer to convert all your pictures into:
- Consistent Art Treatment
Every graphic must follow the same rules:
Distorted / warped effect
High contrast black & white base
Red accent (paint splatter or highlight)
Linework overlay
Slight glitch or unbalanced feel
- Even different pictures should feel like the same universe.
Why:
Nike = swoosh style
Chrome Hearts = gothic crosses
You = distorted emotional faces.
This makes people recognize your work instantly.
- Visual Rule:
Every image must look MADchaotic even without the logo.
That’s brand power.
- STEP 2 — Brand First Placement Strategy
This is how people start saying:
“I got this from MADchaotic.”
Mandatory Branding On EVERY Piece:
- Neck Tag / Collar Print (VERY IMPORTANT)
MADchaotic logo inside collar
Custom brand tag
Signature brand identity
This alone makes people say your brand name.
- Exterior Signature Placement
Pick ONE consistent spot:
Upper back below collar
Sleeve near wrist
Bottom hem tag
This becomes your “stamp”.
- Small Visible Logo
Even with big art — always include:
Small MADchaotic somewhere visible
Not hidden
No exceptions.
- STEP 3 — “Rayy Design” Identity System
You want personal credit like designers get.
We create:
“Rayy Signature System”
Add on clothing:
“A Rayy Design”
“Designed by Rayy”
“Rayy Original”
Placement ideas:
Inside tag
Small print near graphic
Sleeve detail
Now people say:
- “This a Rayy design.”
That’s personal brand ownership.
- STEP 4 — Create Signature Brand Symbols
This is HUGE for recognition.
Your designer should create:
MADchaotic Symbol Set:
Distorted face icon
Chaos symbol
Warped heart
Abstract emotional mark
MAD monogram
These repeat across pieces.
People start recognizing them.
- STEP 5 — Build “Brand Energy” Not Just Product
You want emotional connection.
Define what wearing MADchaotic means:
Identity of wearer:
Emotionally intense
Creative
Chaotic but controlled
Dark feminine energy
Different from everyone else
People buy identity.
- STEP 6 — Naming Strategy (Very Important)
You should always refer to pieces like:
MADchaotic Hoodie
MADchaotic Tee
Rayy Design Series
Controlled Madness Drop
Not:
- graphic shirt
- face design shirt
Always brand name first.
- Final Structure For Your Clothing
Tell designer:
Every piece must include:
- MADchaotic logo
- Signature visual style
- Consistent art treatment
- Brand placement
- Rayy design credit
-Signature symbol
That makes it a brand.
- Reality Check (Big Brand Secret)
Why people say “American Eagle hoodie”:
Consistent branding
Clear identity
Signature placement
Recognizable style
Strong name repetition
We’re building the same system.
here is the link to my pintrest board of ideas
https://pin.it/6U5kWtE2R
.. i have these mockups i had created with AI and i really enjoy the overall asethetic and the art, jus wanna change it up and make it more personal.. these are the AI Mockups and my overall logo.