Shopify <-> Meta: End-to-End Funnel Setup
Budget: €30 – €250 EUR
My Shopify store is not live yet, the Facebook Business account is set up; now I need the two to talk to each other flawlessly so I can turn paid traffic into real sales. The very first step is a clean, verified connection between Shopify and Facebook that keeps products, events, and audiences in sync.
Once the accounts are linked, I want the Facebook Pixel installed, verified, and firing correctly across the entire checkout flow so we can capture add-to-cart, initiate-checkout, and purchase events.
Shopify still has a few marketing-related settings to polish—anything that may block data flow or ad optimisation should be resolved before launch. After that, you’ll create and publish a lead-generation campaign inside Ads Manager using the creative assets I’ll provide. The campaign’s single KPI is increased sales, so conversion-optimised objectives, proper event mapping, and clearly defined audiences are key.
Before I put real budget behind it, I need a complete test run that tracks the journey from ad click through to successful purchase, with screenshots or Loom walkthroughs confirming that every event is firing and reporting back inside Facebook’s Events Manager and the Shopify dashboard.
I’m not tied to any specific integration app; if a native channel or a third-party tool will streamline the process, feel free to recommend it.
Deliverables
• Facebook account fully connected to Shopify
• Pixel (and/or Conversion API) configured, verified, and tracking core events
• Outstanding Shopify marketing settings completed
• Lead-generation ad campaign built and published with provided creatives
• End-to-end funnel test confirming data sync and purchase attribution
If anything in the flow fails to track, I’ll expect a fix and a retest so we start spending only once everything is airtight.
Once the accounts are linked, I want the Facebook Pixel installed, verified, and firing correctly across the entire checkout flow so we can capture add-to-cart, initiate-checkout, and purchase events.
Shopify still has a few marketing-related settings to polish—anything that may block data flow or ad optimisation should be resolved before launch. After that, you’ll create and publish a lead-generation campaign inside Ads Manager using the creative assets I’ll provide. The campaign’s single KPI is increased sales, so conversion-optimised objectives, proper event mapping, and clearly defined audiences are key.
Before I put real budget behind it, I need a complete test run that tracks the journey from ad click through to successful purchase, with screenshots or Loom walkthroughs confirming that every event is firing and reporting back inside Facebook’s Events Manager and the Shopify dashboard.
I’m not tied to any specific integration app; if a native channel or a third-party tool will streamline the process, feel free to recommend it.
Deliverables
• Facebook account fully connected to Shopify
• Pixel (and/or Conversion API) configured, verified, and tracking core events
• Outstanding Shopify marketing settings completed
• Lead-generation ad campaign built and published with provided creatives
• End-to-end funnel test confirming data sync and purchase attribution
If anything in the flow fails to track, I’ll expect a fix and a retest so we start spending only once everything is airtight.