Need Campaign & Ad Set structure Meta Ads for Full-Funnel Retargeting
Budget: $10 – $80 USD
We are looking for a Meta Ads expert to set up a 3-tier retargeting funnel for our Shopify store. We have two distinct business areas that require separate audience segmentation:
1. Custom Controllers (Physical Product)
2. Console & Controller Repair Services (Service)
We will provide the creative assets (Reels, static images, review videos). Your goal is to build the campaign structure, define the custom audiences based on specific URL logic, and ensure zero audience overlap.
1. Audience Definitions (Crucial)
You must segment our website traffic into two distinct intent groups. Since our "Repair Services" are set up as products within Shopify, you will distinguish them as follows:
• Custom Controller Audience: Identify these users based on visits to the specific Custom Controller Product Link.
• General Repair Audience: Identify these users based on visits to the Repair Services Collections (e.g., URL contains /collections/repair-services).
• Note: Ensure the Catalog/Product Sets are also divided this way so Dynamic Product Ads (DPAs) display the correct service or controller.
2. Funnel Structure & Creative Logic
Level 1: Lower Funnel (Bottom - High Intent)
• Trigger: Users who triggered "Add to Cart" or "Initiate Checkout" (past 7 days) but did not purchase.
• Strategy:
◦ Custom Controllers: Target users who carted the Custom Controller.
◦ Repair Services: Target users who carted a Repair Service.
• Ad Formats:
◦ Dynamic Product Ads (DPAs): Must show the specific product or repair service left in the cart.
◦ Social Proof: Use the specific review videos and testimonial images we provide to build trust at this final stage.
Level 2: Middle Funnel (Consideration)
• Trigger: Users who triggered "View Content" (Product Page view) in the last 14 days.
• Logic: Match the creative to the specific intent (Controller vs. Repair).
◦ If they viewed the Custom Controller URL: Show Custom Controller Reels/Carousel.
◦ If they viewed Repair Collection URLs: Show Repair Service Reels/Carousel.
• Exclusions: Exclude anyone who Added to Cart or Initiated Checkout in the last 30 days to ensure they don't see Level 2 ads once they move to Level 1.
Level 3: Upper Funnel (Re-Engagement)
• Trigger:
◦ Social Engagers: Engaged with FB/IG page in the past 90 days.
◦ Website Visitors: General site visits in the past 30 days (e.g., Home page, About Us).
• Strategy: Broad re-engagement to bring them back to the site. We will use Video/Reel and Static posts. These can be general brand content as we haven't identified their specific product interest yet.
• Exclusions: Exclude all Product/Collection Viewers (Level 2) and Cart Abandoners (Level 1) to prevent overlap.
Requirements for Delivery
1. Audience Creation: Set up Custom Audiences using the "URL contains" logic for the Custom Controller vs. Repair Collections.
2. Catalog Segmentation: Create "Product Sets" in Commerce Manager: one for the Custom Controller and one for Repair Services to ensure DPAs function correctly.
3. Exclusion Implementation: Verify that audiences flow strictly from Top → Middle → Bottom without overlap.
4. Pixel Verification: Ensure the "ViewContent" and "AddToCart" events are firing distinct parameters for the controller product vs. the repair collection products
1. Custom Controllers (Physical Product)
2. Console & Controller Repair Services (Service)
We will provide the creative assets (Reels, static images, review videos). Your goal is to build the campaign structure, define the custom audiences based on specific URL logic, and ensure zero audience overlap.
1. Audience Definitions (Crucial)
You must segment our website traffic into two distinct intent groups. Since our "Repair Services" are set up as products within Shopify, you will distinguish them as follows:
• Custom Controller Audience: Identify these users based on visits to the specific Custom Controller Product Link.
• General Repair Audience: Identify these users based on visits to the Repair Services Collections (e.g., URL contains /collections/repair-services).
• Note: Ensure the Catalog/Product Sets are also divided this way so Dynamic Product Ads (DPAs) display the correct service or controller.
2. Funnel Structure & Creative Logic
Level 1: Lower Funnel (Bottom - High Intent)
• Trigger: Users who triggered "Add to Cart" or "Initiate Checkout" (past 7 days) but did not purchase.
• Strategy:
◦ Custom Controllers: Target users who carted the Custom Controller.
◦ Repair Services: Target users who carted a Repair Service.
• Ad Formats:
◦ Dynamic Product Ads (DPAs): Must show the specific product or repair service left in the cart.
◦ Social Proof: Use the specific review videos and testimonial images we provide to build trust at this final stage.
Level 2: Middle Funnel (Consideration)
• Trigger: Users who triggered "View Content" (Product Page view) in the last 14 days.
• Logic: Match the creative to the specific intent (Controller vs. Repair).
◦ If they viewed the Custom Controller URL: Show Custom Controller Reels/Carousel.
◦ If they viewed Repair Collection URLs: Show Repair Service Reels/Carousel.
• Exclusions: Exclude anyone who Added to Cart or Initiated Checkout in the last 30 days to ensure they don't see Level 2 ads once they move to Level 1.
Level 3: Upper Funnel (Re-Engagement)
• Trigger:
◦ Social Engagers: Engaged with FB/IG page in the past 90 days.
◦ Website Visitors: General site visits in the past 30 days (e.g., Home page, About Us).
• Strategy: Broad re-engagement to bring them back to the site. We will use Video/Reel and Static posts. These can be general brand content as we haven't identified their specific product interest yet.
• Exclusions: Exclude all Product/Collection Viewers (Level 2) and Cart Abandoners (Level 1) to prevent overlap.
Requirements for Delivery
1. Audience Creation: Set up Custom Audiences using the "URL contains" logic for the Custom Controller vs. Repair Collections.
2. Catalog Segmentation: Create "Product Sets" in Commerce Manager: one for the Custom Controller and one for Repair Services to ensure DPAs function correctly.
3. Exclusion Implementation: Verify that audiences flow strictly from Top → Middle → Bottom without overlap.
4. Pixel Verification: Ensure the "ViewContent" and "AddToCart" events are firing distinct parameters for the controller product vs. the repair collection products