Women-targeted Facebook Sales Campaign Setup

I'm in need of a seasoned professional to set up a Facebook campaign targeting women aged 40 years and above. The end goal of this campaign is to generate sales.

Key Responsibilities:
- Implement the Facebook campaign strategy.
- Identify and build lookalike audiences.
- Optimize for maximum ROI.

Qualifications:
- Previous experience with Facebook advertising is required.
- Proven track record of generating sales through a Facebook campaign.
- Solid understanding of targeting specific age and gender demographics, particularly older women.