D2C Wellness Brand Marketing Specialist

Job ID: 39529737

Budget: ₹600 – ₹1,500 INR

I'm seeking a performance-focused marketing freelancer to elevate our fast-growing wellness brand. Your expertise will drive awareness, engagement, and conversions across key digital channels.

Key Responsibilities:
- Plan and execute paid ad campaigns on Meta and Google with strong ROAS goals.
- Manage and optimize Instagram-first social media content: reels and stories.
- Implement effective retargeting strategies.
- Source and manage influencer/UGC content.
- Analyze performance data weekly to enhance creative, targeting, and messaging.

Ideal Skills and Experience:
- Proven D2C marketing background, preferably in FMCG, wellness, or food sectors.
- Strong grasp of ads, performance funnels, and user behavior.
- Content creation skills with clear health benefit positioning.
- Familiarity with Shopify, Klaviyo, Interakt, or similar tools.
- Track record of ROI-focused campaigns with demonstrable wins.

Help us build a scalable D2C marketing foundation!