Video Ad Specialist for Lead Generation

I'm looking for a general marketing specialist to run Facebook and Instagram ads. The primary goal of these ads is to generate leads or sales, targeting working professionals.

Key requirements:
- Create engaging video ads
- Run and manage Facebook & IG campaigns
- Optimize for lead generation

Ideal skills and experience:
- Proven track record in social media advertising
- Experience with video content creation and editing
- Strong analytical skills to track and improve campaign performance
- Knowledge of targeting strategies for working professionals

Please share relevant past work and a brief strategy overview.