Targeted Campaign for Roofing Services

Job ID: 38738281

Budget: $30 – $250 USD

As a small-town insurance commercial roofing service, we are seeking a marketing specialist to design and launch a targeted campaign aimed at generating leads post-storm. This campaign will primarily focus on building a referral program through Facebook, encouraging community members to refer local businesses in need of roofing services.

Key components of the project:
- Utilizing Facebook ads directing to a Google Forms referral submission to simplify lead collection
- Targeting a wide demographic: anyone in our 16.5K population, realtors, small business owners, and property managers
- Building a strong online presence and fostering community engagement
- Implement cash incentive programs for community members who successfully refer clients.

Your expertise in digital marketing, lead generation, and referral programs is crucial for a quick turnaround. We are open to your suggestions on the best Facebook ad format to use. Experience with the insurance and roofing industry will be highly regarded.