Social Media Strategy for B.I.G

I'm looking for a seasoned social media expert to help boost our brand visibility and generate leads for B.I.G, a market insights provider.

B.I.G is a premier financial services firm specializing in forex trading, offering market insights and strategies aimed at simplifying complex market movements for traders. With a target audience of retail traders and small institutional investors aged 25-45 across the U.S., Europe, and Asia, B.I.G focuses on addressing information overload and providing reliable strategies. The social media strategy includes daily market updates, educational content, client success stories, and interactive posts across platforms like Instagram, Twitter, LinkedIn, YouTube, and TikTok. By fostering brand awareness, lead generation, and community engagement, B.I.G aims to establish itself as a trusted source of market insights, with a focus on increasing follower growth, engagement, and driving conversions through well-designed, visually appealing content.

B.I.G supports traders by offering financing options tailored to their needs, providing access to capital for trading accounts through various funding methods. These may include leveraged accounts, margin trading options, and partnerships with financial institutions to help traders maximize their capital and increase their trading potential. Additionally, B.I.G offers personalized financial services, such as account management, risk assessment tools, and access to advanced trading platforms, which allow traders to manage their funds more effectively. With these resources, B.I.G ensures traders have the financial backing and tools they need to succeed in the forex market.


Objectives:
- Brand Awareness: We want to position B.I.G as a credible source for market insights across Facebook, Instagram, LinkedIn, DISCORD, REELS & X.
- Lead Generation: The goal is to convert our followers into active users of B.I.G's services.

Key Aspects:
- Content: A strong focus will be on creating 'behind-the-scenes' videos to build brand awareness.
- Tone: All content needs to maintain a professional tone.

Ideal skills and experience for the job include:
- Proven track record in social media marketing, particularly in creating engaging content for brand awareness and lead generation.
- Experience with 'behind-the-scenes' content creation.
- Ability to maintain a consistent, professional tone across all platforms.