Social Media Marketing Expert for Australian Small Business

I am looking for a Social Media Marketing Expert who specializes in Instagram to help my Australian small business increase brand awareness. Your role will be pivotal in maintaining and growing our brand's image while adhering to our established brand guidelines.

It is important that you know the Australian parenting market

Scope of Work:
Social Media Strategy: Develop a comprehensive social media marketing plan aligned with our brand's identity and values. The plan should outline your proposed content strategy, posting frequency, and objectives.
Content Creation: Design visually appealing and engaging social media posts using our provided product images and lifestyle photos. Ensure that the content is in line with our brand guidelines to maintain a consistent look and feel.
Posting Schedule: Create a clear posting schedule, including dates and times for Instagram and Facebook. We require a minimum of one post and one story per week on each platform.
Content Calendar: Present a content calendar outlining the topics, themes, and captions for each post. This calendar should provide a clear timeline of posts for the upcoming months.
Engagement and Growth: Implement strategies to increase our social media following and engagement. This includes responding to comments, engaging with followers, and using relevant hashtags to expand our reach.
Skills Required:
Experience in social media marketing and content creation, with a focus on Instagram and Facebook.
Proficiency in graphic design to create visually appealing posts.
Strong understanding of brand guidelines and the ability to maintain a consistent brand image.
Creative thinking to develop engaging content that resonates with our target audience.
Proven track record of growing social media accounts and increasing engagement.
Deliverables:
Social media marketing plan and strategy document.
Monthly content calendar with scheduled posts.
Professionally designed and engaging social media posts.
Increased social media following and engagement metrics.
Timeline: We are looking for a commitment to work with us on an ongoing basis. Initially, we would like to start with a trial period of [insert trial period duration], and if the collaboration is successful, we would prefer a long-term partnership.

Note: We are looking for a dedicated and creative individual who can help us maintain a consistent brand image and drive positive engagement with our audience. Your work will be critical in shaping our online identity.
Budget:
- The monthly budget for this project is less than $400.