Social Media Manager for English-Ace

Project: Social Media Management and Advertising for Online English Language Academy
Description:

We are English-Ace, an online English language learning academy, offering high-quality English lessons to students worldwide. We are seeking a skilled social media manager to help us grow our brand presence and drive monthly subscriptions through targeted social media campaigns.

We are looking for a freelancer who can manage and grow our TikTok, Facebook, and Instagram accounts, with the primary goal of increasing subscriptions to our online academy. Our target audience consists of Spanish, French, and Portuguese speakers who are interested in learning English.

Responsibilities:
Develop and implement a social media strategy aimed at increasing brand awareness and driving monthly subscriptions to our online academy.
Manage and grow our social media accounts (TikTok, Facebook, Instagram) with engaging and culturally relevant content tailored to Spanish, French, and Portuguese-speaking audiences.
Create and post content (graphics, videos, stories, etc.) designed to showcase our online courses and attract potential students.
Run paid advertising campaigns on Facebook and Instagram to generate leads and conversions.
Monitor and engage with our audience to build a community, answer inquiries, and foster engagement.
Track and analyze social media performance, adjusting strategies as needed to optimize results.
Requirements:
Proven experience in managing social media accounts and running successful ad campaigns.
Strong knowledge of TikTok, Facebook, and Instagram platforms.
Experience with targeting international audiences, particularly Spanish, French, and Portuguese speakers.
Ability to create engaging content that resonates with non-English speakers looking to learn English.
Proficiency in social media advertising tools (e.g., Facebook Ads Manager).
Strong communication skills and the ability to provide regular updates and reports on performance.
Deliverables:
Monthly content calendar outlining planned posts, ads, and engagement strategies.
Weekly performance reports on social media growth, engagement, and ad results.
Regular updates and suggestions to improve social media and advertising strategies based on data.
Budget:
We are open to negotiation based on experience, but are looking for someone who can deliver high-quality work within a monthly budget. Please include your rate and any previous examples of relevant social media management work.

Project Duration:
This is an ongoing project, but we are looking for an initial 3-month commitment, with the possibility of extending based on performance.