Social Media Manager (TikTok & Instagram Reels) 180 Days

Social Media Manager (TikTok & Instagram Reels)
About the Role

We are building a fast-growing personal finance / options trading education brand for beginners and are looking for a Social Media Manager to help grow our TikTok and Instagram presence through short-form, high-retention video content.

This role is focused on content execution, optimization, and growth, not just posting.

Platforms

TikTok (primary)

Instagram Reels (secondary, repurposed from TikTok)

Key Responsibilities
Content Creation & Management

Create and publish short-form videos (15–45 seconds) optimized for TikTok & Instagram Reels

Use AI tools (e.g. ViewMax.io, CapCut, or similar) to generate faceless and animated videos

Repurpose POV videos recorded by the brand owner (Meta Glasses / phone footage)

Content Strategy

Follow a defined content strategy focused on:

beginner-friendly education

high-retention hooks

calm, non-hype finance messaging

Help brainstorm and organize content ideas weekly

Turn comments and questions into new video ideas

Growth & Optimization

Write engaging captions and hashtags

Optimize posting times

Monitor performance (views, watch time, engagement)

Adjust content style based on what’s working

Organization & Consistency

Maintain a simple content calendar

Batch and schedule posts

Ensure consistent tone, branding, and pacing

What We’re Looking For
Required

Experience managing TikTok and/or Instagram Reels

Strong understanding of short-form video hooks and retention

Comfortable using AI video tools (ViewMax.io, CapCut, Canva, etc.)

Ability to follow a brand voice (calm, beginner-friendly, educational)

Organized, reliable, and consistent

Nice to Have (Not Required)

Experience with finance, investing, or educational content

Understanding of TikTok analytics

Experience repurposing content across platforms