Social Media Manager

I'm seeking a skilled Social Media Manager, with a focus on Instagram, to develop and maintain a comprehensive content calendar across Instagram, LinkedIn, YouTube, and Twitter. The primary focus will be on creating and posting engaging Stories and Reels on Instagram, as well as managing content across our other platforms.

Key Responsibilities:
- Develop and maintain a content calendar across all platforms
- Create and post engaging content using Adobe Creative Suite
- Collaborate with the marketing lead on campaign strategy and execution
- Engage with the community: respond to DMs, comments, and encourage UGC
- Work closely with photographers/videographers to plan event-day content capture
- Coordinate giveaways, influencer collaborations, and UGC campaigns
- Track and report on key metrics: reach, engagement, follower growth, and conversion impact
- Work on simple paid ad campaigns with the marketing team (Meta, YouTube)

Ideal Skills and Experience:
- Proven experience managing Instagram and creating engaging Stories and Reels
- Proficient in Adobe Creative Suite
- Strong communication skills for community engagement
- Experience coordinating influencer collaborations and UGC campaigns
- Ability to track, analyze and report on key social media metrics
- Experience with simple paid ad campaigns